Jump to Content
ABA: The American Bankers Association
Banking Topic

Consumer Banking

New ways to engage with customers—and attract new ones—continue to emerge, and staying in-the-know is key to every bank’s success. To help you connect, evolve and grow with your customers, explore these key areas related to banking individuals, including accessibility, lending, privacy, research on banking habits and demographics, and more.

Related Topics

New Report on Banking Access

ABA took a look at Americans’ access to banking services and what banks are doing today to reach all communities. Read our new report for the latest data on digital and physical banking, and banks’ efforts to accelerate financial inclusion.

2021 Bank Access Report

Related Training & Events

View All

How COVID-19 Changed Americans’ Banking Habits

Mobile and online access to banks increased while branch visits declined. Different generations also banked differently.

View the Infographic

Virtual Banking Platform

Q2’s secure digital banking platform delivers a best-in-class user experience for account holders. Key features include: seamless experiences between devices, consumer and business banking functionality, analytics and machine learning, back-office compliance tools and fast, effortless onboarding.

Explore the Solution

Industry Resources

Show MoreShow Less

Help Expand Access to Banking

Access to a simple bank account can be a first step toward long-term financial security. By joining the Bank On movement, your bank will show a commitment to financial inclusion, and reach news customers in the process.

Learn More
Consumer Banking Regulatory Proposals

Our Experts

Shelly Loftin

SVP, Retail Banking, Lending & Payments

Contact Shelly

Brian Murphy

VP, Card Policy Council

Bank Cards, Card Policy, Payment Systems

Contact Brian

Press Contact

Mike Townsend

(202) 663-5471

Contact Mike

Stay Connected

Communications Resources Email Bulletin

For bank communications professionals, this FYI provides heads-up news alerts, talking points on hot issues and "news to use" stories bankers can place in customer and employee newsletters. (Bank members only)

Mutuality Email Bulletin

Get updates on issues of particular interest to mutual institutions.

Community Engagement and Reinvestment Committee

The Committee assists bankers in finding constructive ways to encourage and promote sound lending and investments in their communities.