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ABA: The American Bankers Association
Banking Topic

Consumer Banking

New ways to engage with customers—and attract new ones—continue to emerge, and staying in-the-know is key to every bank’s success. To help you connect, evolve and grow with your customers, explore these key areas related to banking individuals, including accessibility, lending, privacy, research on banking habits and demographics, and more.

Related Topics

How to Safely Use Mobile Payment Apps and Services

Mobile payment apps let you quickly send and receive money, but it's important to protect your accounts. We've got tips to help you stay safe.

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Related Training & Events

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The Benefits of Bank On-Certified Accounts

See how offering low-cost Bank On accounts is bringing the benefits of banking to millions of Americans.

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ABA Resources

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Safe Banking for Seniors

Help older Americans, their families and caretakers evade elder financial abuse and exploitation.

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Industry Resources

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Consumers Value Overdraft Protection

A majority of U.S. consumers say their bank’s overdraft protection is valuable, according to a new national survey by Morning Consult. 

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Consumer Banking Regulatory Proposals

Our Experts

Shelly Loftin

Senior Vice President, Retail, Lending, & Payments

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Brian Murphy

VP, Card Policy Council

Bank Cards, Card Policy, Payment Systems

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Press Contact

Mike Townsend

(202) 663-5471

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Communications Resources Email Bulletin

For bank communications professionals, this FYI provides heads-up news alerts, talking points on hot issues and "news to use" stories bankers can place in customer and employee newsletters. (Bank members only)

Mutuality Email Bulletin

Get updates on issues of particular interest to mutual institutions.

Community Engagement and Reinvestment Committee

The Committee assists bankers in finding constructive ways to encourage and promote sound lending and investments in their communities.