Bank Marketing School

Today, successful bank marketers are skilled at executing strategies that include next-gen technology like AI and automation, and are attuned to the intricacies of managing emerging and existing risk.

ABA's Bank Marketing School is the ideal place for bank marketers to learn the skills used in multi-channel strategic planning, and get the industry-specific guidance to tie campaign ROI to your bank’s bottom-line.

Elevate Your Expertise. Learn From the Best

Bank Marketing School gives you the opportunity to learn from bank marketing industry giants. Our faculty are experts who take great pride in teaching other bank marketers the insights and strategies that will prepare them to take their career to the next level, and earn the Certificate in Advanced Bank Marketing.

Why I Attended

“Hearing about campaign ideas. So interested in hearing about successful campaign ideas from other bank marketers.”

Gloria Benfari
Vice President & Marketing Director
Maspeth Federal Savings

"The opportunity to learn from some of the best in the business."

Ashley Falkenstein
Marketing Communications Specialist
Fidelity Bank/NOLA Lending Group

“A significant amount of the curriculum for bank marketing school is centered on ROI, data and analytics which is something I am always trying to develop my skills and improve upon.”

Emily Collins
Marketing Project Coordinator
Renasant Bank

“I am looking forward to building my leadership skills, expanding my bank marketing network peer group and learning new and innovative marketing approaches. I am also excited to start the CFMP exam prep. This has been on my career development plan the last few years.”

Tiffany Watkins
VP, ACC Director Credit Card Adoption & Digital Engagement
Arvest Bank

School Highlights

Why You Should Attend

Advance Your Career

Earn an Advanced Certificate in Bank Marketing, and form an invaluable network of experts and fellow bank marketers.

A Blended Learning Environment

The first week will take place virtually, and the second week will be in-person.

CFMP Exam Bundle Options

Save when you register for the school, CFMP exam prep course and CFMP Exam all at once.

Explore the Curriculum