Bank Marketing School

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Elevate Your Expertise

Get a deeper understanding of marketing’s role in ROI, product development and the customer experience at ABA’s Bank Marketing School. If you’re a marketer with three plus years of experience and work in financial services, this school is for you. Develop the skills to build campaigns that get incredible results, become an influencer within your bank and demonstrate the power of strategic marketing to decision-makers. This virtual school provides endless opportunities to build a strong network, and get valuable expertise that will take your leadership capacity and career to the next level.

The Curriculum

The Bank Marketing School is intensive and immersive, and helps students build leadership skills and life-long support networks.

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Make Your Case

To help you secure approval to attend, we've put together a Justification Kit with customizable messaging points for you to use.

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School Highlights

Why You Should Attend

Advance Your Career

Take your career to the next level with an Advanced Certificate in Bank Marketing.

Save on Travel Expenses

Take advantage of this year's virtual environment with a new, flexible format that fits in your workday and budget.

Make Connections That Count

Meet fellow marketers from banks of all sizes, and connect with faculty and field experts.

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Keep Me Informed

Get updates on the next session of the Bank Marketing School. Contact John Capotosto if you have any questions.

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