Bank Marketing School

Elevate Your Expertise

ABA’s Bank Marketing School is where marketing and communications pros come elevate their expertise with a deeper understanding of marketing’s role in ROI, product development and customer experience. Move beyond the basics of marketing and gain industry-specific knowledge that will take your leadership capacity, and your career, to the next level. If you’re a marketer with three plus years of experience and work in financial services this school is for you. Develop what it takes to build better campaigns that get results, become an influencer within your bank and demonstrate the power of strategic marketing to decision-makers. 

This bank-focused program will show you how to:

• Develop a strategic marketing plan that produces a greater ROI.
• Demonstrate—and communicate—the critical role marketing plays in bank operations, from basic transactions to relationship building, and every step in between.
• Collaborate effectively through team-based activities related to “life on the job.”
• Analyze and interpret your marketing results to build stronger ideas and executions.
• Become an invaluable leader in your bank, in your career and in your life.