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ABA: The American Bankers Association
Banking Topic

Marketing

Your customers have already changed the way they bank, so make sure your bank's retail and marketing channels are changing with them. Build brand awareness through effective marketing tactics and ROI calculations specific to the financial services industry with these tools and resources from ABA.

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Your Guide to Communicating Key Banking Issues

ABA’s 2021 Communications Guide offers road-tested talking points on a wide range of topics, from cybersecurity to CECL, and core banking platforms to CRA. Download this free members-only resource today.

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Industry Resources

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Social Media Content Management

Denim Social helps marketers build and grow customer relationships on social media with tools that manage organic content and paid advertising in one platform.

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Our Experts

Shelly Loftin

SVP, Retail Banking, Lending & Payments

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Marketing Network

An online forum for marketers in the financial industry. Discuss best practices, ask questions, and connect with your peers.

Communications Resources Email Bulletin

For bank communications professionals, this FYI provides heads-up news alerts, talking points on hot issues and "news to use" stories bankers can place in customer and employee newsletters. (Bank members only)

Telephone Consumer Protection Act Working Group

Help with ABA's efforts to reform the FCC’s TCPA rules to facilitate communication between a bank and its customers.