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ABA: The American Bankers Association
Banking Topic

Marketing

Your customers have already changed the way they bank, so make sure your bank's retail and marketing channels are changing with them. Build brand awareness through effective marketing tactics and ROI calculations specific to the financial services industry with these tools and resources from ABA.

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Your Guide to Communicating Key Banking Issues

ABA’s 2020 Communications Guide offers road-tested talking points on a wide range of topics, from cybersecurity to CECL, and core banking platforms to CRA. Download this free members-only resource today.

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Denim Social: Fine-tune Social Media Marketing

Denim Social helps financial businesses engage with customers and schedule social media posts at optimum times and frequencies in one platform.

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Robin D. Gordon

SVP, Endorsed Solutions Relationship Management

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Shelly Loftin

SVP, Retail Banking, Lending & Payments

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