ABA Marketing Excellence Awards

The submission period for the 2026 ABA Marketing Excellence Awards has ended. Winners will be announced at the ABA Bank Marketing Conference in Austin, September 23-25, 2026.

ABA celebrates the best in bank marketing—in five categories of Brand Awareness, Product Launch, Digital Acquisition, Employee Engagement and Customer Adoption and Loyalty.

Judging

Each category will be judged on an assigned percentage using the following criteria:

Concept: Is the campaign concept creative, different and relevant? How well does it tie to the brand and target audience? In the case of integrated programs, is there cohesion and continuity across the campaign?
Strategy: Does the campaign address and solve a business or marketing challenge? How well does the campaign deliver on its use of research, demographic targets, technologies and the end user?
Creativity: Relative to the award category and target audience, how engaging, influential and distinct is the campaign?
Execution: Are the results of the campaign seamless, smart and measurable?
Impact/Results: Did the campaign achieve its objectives and goals? How did consumers receive the campaign, and what qualitative and quantitative data was gathered?

ABA Marketing Excellence Awards

Introducing the ABA Marketing Excellence Awards

Judging

Questions?