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ABA Brand Slam

ABA Brand Slam celebrates the best in bank marketing—in the six categories of Video, Integrated marketing, Website redesign, Public relations/community engagement, Social media and Out-of-the-box idea.

The submission period for the 2024 Brand Slam will be June 10, 2024 until August 6, 2024. Winners will be announced at the ABA Bank Marketing Conference in Chicago, October 6-8.

Production for entries must be completed between July 1, 2023 and June 30, 2024. View the complete rules.



Congratulations to the 2023 Winners
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    1:09

    Video

    Video Campaign

    Let’s Find a Way video campaign by First Horizon Bank in Memphis, TN.

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    1:07

    Video

    Video Campaign

    Together for Better video campaign by Columbia Bank/Umpqua Bank in Tacoma, WA.

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    1:27

    Video

    Integrated Marketing Campaign

    Opportunity for All integrated marketing campaign by Comerica Bank in Dallas, TX.

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    0:57

    Video

    Website Redesign Campaign

    Taking a Brand’s Personality Online website redesign campaign by Emprise Bank in Wichita, KS.

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    1:05

    Video

    Website Redesign Campaign

    OpenSky Secred Credit Card’s website redesign campaign by Capital Bank, N.A. in Rockville, MD.

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    Video

    PR/Community Engagement Campaign

    Volunteer Day 2022 community engagement campaign by First Interstate Bank in Billings, MT.

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    0:59

    Video

    Social Media Campaign

    Here for the Journey social media campaign by Dedham Savings in Dedham, MA.

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    1:26

    Video

    Social Media Campaign

    What Even is a HELOC Anyway? Social media campaign by City National Bank in New York, NY

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    1:18

    Video

    Out-of-the-Box Idea Campaign

    Big Goals Bracket out-of-the-box campaign by Webster Bank in Stamford, CT.

    View Past Winners

    Questions?

    Contact Larry Price if you have any questions.

    Email Larry