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ABA: The American Bankers Association
Banking Topic

Marketing & Communications

ABA offers tools to help bankers communicate effectively with employees, customers and others about banking issues.

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Have a Specific Bank Marketing Question?

Watch an ABA Training Shorts video! These quick lessons from John Oxford of Renasant Bank  get you the answers you need without disrupting your day. Topics cover customer experience, marketing compliance and more.

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Related Training & Events

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Ready-to-Use Social Posts on Trending Topics

Our social media toolkits are updated regularly and include ready-to-use posts that can be shared to your bank’s platforms right away. New content on COVID-19, housing topics and more.

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Helping Banks Respond to COVID-19

ABA has the latest information and resources to help banks respond to COVID-19—including PPP FAQs, a guide for safely returning to normal operations and more.

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Social Media Content Management

Denim Social helps marketers build and grow customer relationships on social media with tools that manage organic content and paid advertising in one platform.

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Stay Connected

Communications Resources Email Bulletin

For bank communications professionals, this FYI provides heads-up news alerts, talking points on hot issues and "news to use" stories bankers can place in customer and employee newsletters. (Bank members only)

Marketing Network

An online forum for marketers in the financial industry. Discuss best practices, ask questions, and connect with your peers.

Committees, Councils, and Working Groups

Represent your bank, help guide ABA’s policy priorities and advocacy efforts, and connect with other bankers.