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ABA: The American Bankers Association
Banking Topic

Marketing & Communications

ABA offers tools to help bankers communicate effectively with employees, customers and others about banking issues.

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Your Guide to Communicating Key Banking Issues

ABA’s 2020 Communications Guide offers road-tested talking points on a wide range of topics, from cybersecurity to CECL, and core banking platforms to CRA. Download this free members-only resource today.

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Earn and Maintain Your CFMP Designation

The Certified Financial Marketing Professional designation sets the standard of excellence for bank marketing professionals. From prep courses, to planning for the exam to maintaining your CFMP, train with ABA.

Learn About the CFMP

OnTrax by Marquis: Marketing Software and Professional Services

OnTrax is a consulting service that leverages customer data to develop marketing and communications campaigns for banks.

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Coronavirus Resources

ABA has the latest to help banks respond to COVID-19—including mortgage forbearance guidance, resources on returning to normal operations and updates on the PPP forgiveness process.

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