Lifecycle of a Bank Marketer

Human Resources

Your home base for workforce development guidance

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BankTalentHQ

Post open positions and find additional hiring resources

Explore the Job Board

Online Training

Courses on interviewing and leveraging the benefits of a diverse workforce

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• Marketing in Banking – facilitated course to get up to speed on the basics of bank marketing and develop core skills
• Marketing in a Digital World: Digital Campaigns – three-course series on digital and mobile advertising, as well as search engine optimization (SEO)
• Recognizing and Preventing UDAAP – course on how to comply with federal laws covering unfair, deceptive, or abusive acts and practices. Free for ABA member banks
• Ethical Issues for Bankers – cornerstone course that explores ethical standards for financial services professionals

• Marketing Management – facilitated course on best practices for managing a bank’s brand, public relations and digital marketing campaigns, and how this can deliver a strong return on investment (ROI)
• Marketing Planning – facilitated course on how to develop skills for preparing a comprehensive strategic marketing plan and creating a budget

Bank Marketing School

• Learn strategic marketing skills from expert faculty that will increase your bank’s bottom line, then demonstrate what you learned by creating a marketing plan for a fictional bank

Data and Analytics

• Gain the skills to be consistently decisive, analytical and agile in interpreting data

DEI

A resource area for leading insights and tools to foster an equitable, inclusive workplace and ensure your team is positioned for success

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Women in Banking

Podcasts, articles, training and more designed for all women in the industry to build strong networks and advance their careers

View the Women in Banking Resources

Nationally Recognized Professional Certifications

• Certified Financial Marketing Professional (CFMP) – the only industry-recognized certification for bank marketers to demonstrate mastery of today’s essential bank marketing and management principles
• CFMP Exam Online Prep – prepare for the CFMP exam with self-paced online training tailored to the knowledge and job tasks on the test

Learning Opportunities with Continuing Education Credits

• Bank Marketing Conference
• Fundamentals of Successful Digital Marketing series
• ABA Training Shorts

Rewards and challenging experiences make a difference. Incorporate these recognition and leadership opportunities into your professional development offerings.

• ABA-Wharton Emerging Leaders Certificates
• Emerging Leaders Forum
• Women and Allies Symposium
• ABA Brand Slam Awards

Senior-Level Events

• Diversity, Equity and Inclusion Summit
• Annual Convention
• Conference for Community Bankers
• Stonier Graduate School of Banking

Succession Planning Toolkit

Do you have a plan for who will next lead your marketing team? This toolkit includes an easy-to-follow framework for identifying new leaders across the organization and managing critical staffing transitions.

View the Toolkit

Retirement and Turnover

With a wave of baby boomers retiring, plus the normal rate of staff turnover, proactive planning is essential. ABA can help you think strategically about benefits and practices to successfully offboard staff.