Timely Financial Guidance: Enhancing Customer Loyalty and Community Prosperity

Many Americans struggle with financial literacy, leading to personal difficulties for a large portion of the population. Now more than ever, there is growing awareness among consumers and in the public and private sectors about mounting debt, a lack of savings, and poor financial outcomes.

As pillars of the communities they serve, banks and credit unions can play a critical role in empowering financial literacy among their customers. By offering “just-in-time” financial education at the point of decision, they can help consumers make better choices about spending, saving, debt, and credit. This offers a win-win for both parties, leading to better financial outcomes for consumers while benefiting banks with increased customer loyalty and a greater share of the wallet.

To capitalize on this opportunity, banks need an infrastructure, system, and process to deliver financial education to the right consumers when they need it the most.

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