Telling Your Housing Story: A Bankers Communications Guide

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This guide offers three themes as suggestions on how to tell your story in a compelling way to the general public. It also includes information on why and how to create a media relations plan, complete with sample communications tools for executing your plan. Finally, this guide provides avenues for you to share your housing story with ABA to help you augment your message.

The tools within this guide will help you target your audience and help you choose the proper media outlet such as local newspapers, radio and TV.