Jump to Content
Skip Section Navigation

Curriculum | Bank Marketing School

Register

The Bank Marketing School is for seasoned bank marketers ready for the next step in their career.

This bank-focused program will show you how to:

  • Develop a strategic marketing plan that produces a greater ROI
  • Leverage the role marketing plays in every aspect of your bank, from basic transactions to relationship building, and every step in between
  • Role-play in team-based activities, parallel to daily activities
  • Use practical application and up-to-date approaches to analyze and interpret your marketing results.
  • Become an invaluable leader in your bank, in your career and in your life.

View Course Catalog

Schedule

This program is subject to change. Please bookmark this page to check for continuing updates. Read ABA Conference and School Policies to help answer additional questions.

  • Tues, Apr 21

  • Wed, Apr 22

  • Thu, Apr 23

  • Fri, Apr 24

  • Sat, Apr 25

  • Sun, Apr 26

  • Mon, Apr 27

  • Tues, Apr 28

Tues, Apr 21

3:00 pm

Hotel Check-In

4:30 pm

School Registration

5:00 pm

School Orientation

6:00 pm

Welcome Dinner

7:00 mp

Welcome Reception

Wed, Apr 22

8:30 am – 10:00 am

Marketing Planning I

10:15 am – 11:45 am

Marketing's Impact on Back Profits and Strategy I

1:00 pm – 2:30 pm

Marketing Planning II

2:45 pm – 5:00 pm

Marketing Intelligence & Practical Application

Thu, Apr 23

8:30 am – 10:00 am

Marketing's Impact on Bank Profits and Strategy II

10:15 am –12:15 pm

Marketing Intelligence & Practical Application

1:15 pm – 2:45 pm

Marketing's Impact on Bank Profits and Strategy III

3:00 pm – 4:30 pm

Marketing's Impact on Bank Profits and Strategy IV

4:45 pm – 6:00 pm

Student Best Practices Roundtable Discussion

Fri, Apr 24

8:00 am – 10:00 am

Marketing Planning III

10:15 am –12:30 pm

Marketing Planning IV

1:15 pm – 2:15 pm

Branding the Customer Journey

2:30 pm – 3:30 pm

Branding the Customer Journey

3:45 pm – 5:00 pm

Student Best Practices Roundtable Discussion

Sat, Apr 25

8:00 am – 10:00 am

Relationship Management and Sales

10:15 am –12:00 pm

Relationship Management and Sales

 

 

Afternoon Off

Sun, Apr 26

8:30 am – 10:00 am

Marketing ROI

10:15 am –12:15 pm

Marketing ROI

1:00 pm – 2:30 pm

PR Communications

2:45 pm – 4:30 pm

PR Communications

4:45 pm – 6:00 pm

Student Best Practices Roundtable Discussion

Mon, Apr 27

8:00 am – 10:00 am

Digital Marketing Strategy and Application Workshop

10:15 am – 12:00 pm

Digital Marketing Strategy and Application Workshop

12:45 pm – 2:45 pm

Digital Marketing Strategy and Application Workshop

3:00 pm – 5:00 pm

Digital Marketing Strategy and Application Workshop

Tues, Apr 28

8:00 am – 10:00 am

Compliance & Marketing

10:15 am – 12:30 pm

Marketing Risk Management

1:15 pm – 3:15 pm

Effective Marketing Leadership

3:15 pm – 4:15 pm

Student Reception and Student Farewell