Curriculum | ABA Bank Marketing School | American Bankers Association

Think strategically with our top-rated curriculum

Expert faculty will teach critical bank marketing skills and show you how to demonstrate what you’ve learned through dynamic team-based coursework.

2027 Curriculum

All times are in ET.

Mon, Apr 5
Pre-Recorded Courses
Sun, Apr 18
Mon, Apr 19
Tues, Apr 20
Wed, Apr 21
Thurs, Apr 22
Fri, Apr 23

Mon, Apr 5

1:00 PM - 2:00 PM

Student orientation

Join us for an overview of the school and a thorough review of ABA’s Learning Management System (LMS).

Pre-Recorded Courses

30 MINS	Sales Enablement
1 HOUR	Marketing ROI I
30 MINS	Data & Analytics I
1 HOUR	PR & Communications I

Sun, Apr 18

3:00 PM – 4:00 PM	Hotel Check-In
3:00 PM – 4:00 PM	Registration
4:30 PM – 5:30 PM	Marketing Planning I
6:00 PM – 7:00 PM	Welcome Dinner
7:00 PM – 8:00 PM	Welcome Reception

Mon, Apr 19

8:00 AM – 10:00 AM	Marketing Planning II
10:00 AM – 10:15 AM	Break
10:15 AM – 12:30 PM	Marketing ROI II
12:30 PM – 1:15 PM	Lunch
1:15 PM – 3:15 PM	Data & Analytics II
3:15 PM – 3:30 PM	Break
3:30 PM – 5:30 PM	Sales Enablement

Tues, Apr 20

8:00 AM – 10:30 AM	Marketing Planning III
10:30 AM – 10:45 AM	Break
10:45 AM – 12:15 PM	PR & Communications II
12:15 PM – 1:15 PM	Lunch
1:15 PM – 3:15 PM	Content Marketing Management
3:15 PM – 3:30 PM	Break
3:30 PM – 4:30 PM	Brand Intelligence
4:45 PM – 5:30 PM	Best Practices Discussion
6:00 PM – 8:00 PM	Bowling & BBQ

Wed, Apr 21

8:30 AM – 10:30 AM	Compliance and Marketing
10:30 AM – 10:45 AM	Break
10:45 AM – 11:45 AM	Marketing Risk Management
11:45 AM – 12:45 PM	Lunch
12:45 PM – 2:15 PM	Practical Applications of AI and Marketing Technology
2:15 PM – 2:30 PM	Break
2:30 PM – 4:00 PM	Expanding Reach in Consumer Markets
4:45 PM – 5:30 PM	CFMP Information Session (Optional)

Thurs, Apr 22

8:00 AM – 10:15 AM	How Banks Make Money
10:15 AM – 10:30 AM	Break
10:30 AM – 11:30 AM	Effective Marketing Leadership
11:30 AM – 12:30 PM	Lunch
12:30 PM – 1:30 PM	Effective Marketing Leadership
1:30 PM – 1:45 PM	Break
1:45 PM – 5:00 PM	Student Group Exercise

Fri, Apr 23

8:00 AM – 10:30 AM	Student Group Presentations
10:30 AM – 10:45 AM	Break
10:45 AM – 12:00 PM	Ideas into Action
12:30 PM	School Adjourns

This program is subject to change. Please bookmark this page to check for continuing updates. Read ABA Conference and School Policies to help answer additional questions.

Curriculum | Bank Marketing School