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Faculty | Bank Marketing School

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Your instructors are experienced bank marketing practitioners, presenting up-to-date content relevant to your bank’s needs.

Throughout the program, content is brought to life as you step into the shoes of the CMO at Edge Bank and Trust – a fictional bank with real-world challenges. Instructors relate course concepts to the Edge Bank situation, and you apply learning helping Edge Bank address significant business issues, and develop impactful marketing solutions.

SHON AGUERO
Executive Vice President of Retail and Small Business Banking
Landmark Bank

KIMBERLY T. BARKER CONWAY 
Administrative Vice President, Manager of Marketing Planning & Operations
M&T Bank

AMBER FARLEY
Executive Vice President, FMS Social
Financial Marketing Solutions

TOM HERSHBERGER
President and CEO
Cross Financial Group

SEAN HOCKENBERY
Executive Vice President
Financial Marketing Solutions

LANCE E. KESSLER, CFMP
President
Lance Kessler & Associates

CHARLES LEFEVRE, CRCM
SVP/COO and CXO
Fidelity Bank

JEFFREY P. MARSICO
Executive Vice President
The Kafafian Group, Inc

JOANN MARSILI, CFMP
SVP & Marketing & Digital Sales Director
Fidelity Bank

THERESA WENDHAUSEN, CFMP
Vice President, Branding & Communications Manager
First National Bank and Trust

This program is subject to change. Please bookmark this page to check for continuing updates. Read ABA Conference and School Policies to help answer additional questions.