Jump to Content
ABA: The American Bankers Association
Skip Section Navigation

What to Expect | Bank Marketing School

RegisterView Program

Who Should Attend

Bank marketing professionals who:

  • Have at least three years of financial marketing experience and want to enhance a holistic and strategic skill set 
  • Want to understand bank profitability and how marketing can drive revenue 
  • Seek a springboard for career and leadership advancement
  • Are hungry to learn the role marketing plays in revenue generation, product development and customer experience—and want to pitch the credibility of marketing to the C-suite
  • Have interest in taking the CFMP exam, as the Bank Marketing School is a prerequisite. Please note the school is not an exam prep course. 

Core Competencies

The Bank Marketing School is an intensive and immersive experience designed to help students build leadership skills and life-long support networks. The school’s top-rated curriculum, taught by expert faculty, will show students how to achieve the following core competences:

  • Develop a strategic marketing plan focused on generating revenue
  • Demonstrate—and communicate—the critical role marketing plays in the development and execution of an integrated customer experience
  • Analyze and interpret marketing data and analytics to build stronger, results-oriented campaigns
  • Become an influencer, and help lead your bank’s strategic direction through integrated marketing and branding endeavors
  • Calculate and communicate marketing return on investment (ROI) on campaigns and other marketing initiatives
  • Learn how to develop public relations plans and manage crisis communications

Keep Me Informed

Get updates on the next session of the Bank Marketing School. Contact John Capotosto if you have any questions.