Justification Kit | Bank Marketing School

Make the Case

Use the resources on this page to present a quick and clear business case to your supervisor.

Sample Attendance Request

A customizable letter template to help secure approval.

Attending the ABA Bank Marketing School will help me develop marketing strategies that align with our bank’s business goals. This program helps professionals understand marketing‘s role within the bank’s structure, develop strategies to target specific markets and audience segments we want to reach, and implement the appropriate channels to improve profitability and ROI.

The curriculum is carefully tailored to financial institutions and features courses taught by practitioners who are experts in their fields. The experience includes practical learning exercises — for example, attendees take on the role of chief marketing officer to address critical business challenges and build a marketing strategy that delivers results. 

After completing the program, I will receive an ABA Certificate in Bank Marketing — my first step toward becoming a Certified Financial Marketing Professional (CFMP), which will help demonstrate strong credibility with key stakeholders like regulators and even customers. 

We can also save over $500 when we bundle ABA Bank Marketing School with the CFMP exam prep course and CFMP exam fee: 

CFMP Exam Prep – An interactive, user-friendly online course that prepares students for the CFMP exam at their own pace.

CFMP Exam – The CFMP is the only industry-recognized certification for bank marketers and demonstrates mastery of critical skills. 

• School Only: $3,295 (member), $4,295 (nonmember)
• School + Exam + CFMP Prep Course: $4,145 (member), $5,145 (nonmember)