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Justification Kit | Bank Marketing School

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Make the Case 

Use the sample attendance request below to present a quick and clear business case to your supervisor.

Sample Attendance Request

Attending the ABA Bank Marketing School will help me develop marketing strategies that align with our bank’s business goals. This program helps professionals understand marketing‘s role within the bank’s structure, strategies to target specific markets and audience segments we want to reach and how to implement the appropriate channels to improve profitability and ROI.

The curriculum is carefully prepared to be relevant to financial institutions with courses taught by practitioners who are experts in their respective fields. The experience includes practical learning exercises—for example, attendees take on the role of chief marketing officer to address critical business challenges and build a marketing strategy that delivers results. After completing the program, I will receive an ABA Advanced Certificate in Bank Marketing—my first step toward becoming a Certified Financial Marketing Professional (CFMP), which will help demonstrate strong credibility with key stakeholders like regulators and even customers. 

We can also save over $500 when we bundle the Bank Marketing School with the CFMP exam prep course, and CFMP exam fee: 

CFMP Exam Prep – An interactive, user-friendly online course that prepares students for the CFMP exam at their own pace.

CFMP Exam – The CFMP certification is the only industry-recognized certification for bank marketers, and demonstrates mastery of critical skills. 

  • School Only: $3,195 (member), $4,195 (nonmember)
  • School + Exam + CFMP Prep Course: $3,995 (member), $4,995 (nonmember)

What I’m Most Looking Forward To

“The Sales & Marketing Alignment course. I would love to be able to bring the sales team new refreshing ideas to collaborate on.“

Ashley Falkenstein
Marketing Communications Specialist
Fidelity Bank/NOLA Lending Group

“I hope to learn how to better utilize marketing data and analytics to help lead my team to be more strategic and successful as our bank undergoes the biggest marketing transformation in its history.”

Tiffany Watkins
VP, ACC Director Credit Card Adoption & Digital Engagement
Arvest Bank 

“Tips on navigating a compliance team that is extremely risk averse, and proven examples of what campaigns, offers and/or products can move people to open an account.”

Gloria Benfari
Vice President & Marketing Director
Maspeth Federal Savings

“After attending bank marketing school and learning from these skilled professionals, I am hoping I can take the topics discussed and knowledge gained from this school to become more confident and effective marketing professional in the workplace.”

Emily Collins
Marketing Project Coordinator
Renasant Bank

Keep Me Informed

Get updates on the next session of the Bank Marketing School. Contact John Capotosto if you have any questions.