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Justification Kit | Bank Marketing School

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Make the Case 

Use the sample attendance request below to present a quick and clear business case to your supervisor.

Sample Attendance Request

Attending the ABA Bank Marketing School will help me develop marketing strategies that align with our bank’s business goals. This program helps professionals understand marketing‘s role within the bank’s structure, strategies to target specific markets and audience segments we want to reach and how to implement the appropriate channels to improve profitability and ROI. 

The curriculum is carefully prepared to be relevant to financial institutions with courses taught by practitioners who are experts in their respective fields. The experience includes practical learning exercises—for example, attendees take on the role of chief marketing officer to address critical business challenges and build a marketing strategy that delivers results. After completing the program, I will receive an ABA Advanced Certificate in Bank Marketing—my first step toward becoming a Certified Financial Marketing Professional (CFMP), which will help demonstrate strong credibility with key stakeholders like regulators and even customers.  

Keep Me Informed

Get updates on the next session of the Bank Marketing School. Contact John Capotosto if you have any questions.