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ABA: The American Bankers Association
Industry Insight

Transforming Branch Marketing: A Data-Driven Approach for Financial Institutions

  • Brought to you by InsightLens
  • Published April 30, 2025

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For banks with large branch networks, ensuring consistent, effective, and localized marketing can feel like an uphill battle. Without a centralized source of accurate environmental and fixture data, campaigns often lead to inefficiencies, excess costs, and missed opportunities. In 2017, one of the largest U.S. banks partnered with our team to tackle this challenge. The solution—a custom-built asset management platform—revolutionized marketing execution across 4,300 locations, reducing costs, accelerating installations, and dramatically improving compliance. This case study explores how data visibility reshaped the bank's approach to branch marketing and broader operational strategy.

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