8 in 10 account holders are “very satisfied” or “satisfied” with their primary bank
94% rate their bank’s customer service as “excellent,” “very good” or “good”
79% said tech improvements by banks are making it easier to access financial services
8 in 10 agree they have multiple options when selecting products and services such as bank accounts, loans and credit cards
3 in 4 say they have a wide array of choices when deciding where to bank
3 in 4 say the financial services industry is highly competitive
8 in 10 believe their bank is transparent about disclosing fees
...and say now is NOT the time for more regulatory requirements
"Given the economic challenges facing the country, including inflation and slowing growth, this is not the time to add additional regulatory requirements that will restrict bank lending.”
61% agree vs 18% disagree
"I am concerned that if regulations go beyond what is needed for safety and soundness, I may have a harder time obtaining a mortgage or other loan from my bank.”
58% agree vs 20% disagree
Consumers value overdraft protection
88% find their bank’s overdraft protection valuable
3 in 4 were glad their bank covered their overdraft payment, rather than returning or declining payment
63% think it’s reasonable for banks to charge a fee for an overdraft
Consumers support cannabis banking
By more than 2 to 1, consumers support Congress passing legislation that allows cannabis businesses to access banking services
Source: Morning Consult, on behalf of American Bankers Association, conducted an online survey from Sept. 20-22, 2023. The margin of error is plus or minus 2 percentage points, from a weighted sample of 2,211 adults.
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