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The CFMP advisory board has determined that a competent bank marketing professional's expertise includes the following domains:
Please review the CFMP Examination Outline and Informational Webinar for additional details.
While ABA recommends these resources as appropriate examination preparation, ABA does not guarantee that you will pass the exam by studying these materials alone. The CFMP exam assesses not only your knowledge of the topics on the exam outline, but also your application of that knowledge. You should refer frequently to the CFMP Examination Outline when preparing for the exam.
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Certificate
Signifies knowledge of marketing’s role in a financial institution and within the banking industry as a whole. This is achieved through learning to develop comprehensive strategic marketing plans, leveraging social media for bank branding and more.
School
Designed to help students think more strategically in their marketing endeavors, and better align their campaigns with corporate goals. School alumni will become invaluable leaders in their banks.
Exam Prep
An interactive, user-friendly online course that allows students to study at their own pace, with access to resources and practice tests modeled after an actual exam.
Exam Application
When you're ready to apply, double check the eligibility requirements, select your exam date, and submit your application.
Conference
Everything you need to fine-tune your marketing and leadership skills – powerful content, smart strategies, expert guidance and more – all while earning valuable CFMP CE credits.
Hear from John Oxford about the benefits of earning the CFMP designation.
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