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Why pursue your CFMP designation?

Consider these professional benefits and values of certification:

Career Enhancement

Differentiate yourself with a credential that sets the standard of professional expertise in the bank marketing industry. Learn more about the value of certification to you and your institution.

Continuing Education (CE) Database

CFMPs can identify relevant professional development options quickly and easily with the Certification Manager, which highlights programs that have been approved for CE credit.

New CFMP Referral Incentives

Refer one person who applies for a certification exam in a given calendar year, and ABA will waive your certification renewal fee for the next calendar year, up to $249. Please use the Referral Form.

CFMP Discount

Get special pricing for registration to the ABA Bank Marketing Conference.


CFMP Advisory Board

ABA works with industry leaders to maintain and advance the CFMP credential.

  • Chris Delamater, CFMP (Chair), VP, Marketing & Community Relations Manager, Northeast Bank
  • John Hanley, CFMP, SVP, Senior Director of Marketing, Equity Bank
  • Peggy Hudson, CFMP, Senior Vice President & Chief Marketing Officer, MidWestOne Bank
  • Shelly Loftin, CFMP, SVP, Retail Banking, Lending & Payments, American Bankers Association
  • Karen Partee, CFMP, Executive Vice President and Chief Marketing Officer, Texas Bank and Trust
  • Khandra Smalley, CFMP, SVP Marketing Research, F&M Bank

Keep Me Informed

Get information on upcoming webinars, deadlines, and other developments for Certification.