Jump to Content
ABA: The American Bankers Association
Skip Section Navigation

Differentiate yourself by earning your Certified Financial Marketing Professional (CFMP) designation—the only industry-recognized certification for bank marketers. The CFMP demonstrates your mastery of Data and Analytics, Leadership, Strategy, Revenue Generation, Customer Experience, Brand, Communications, Compliance and Risk Management—critical skills for today’s leaders in bank marketing that will set you apart, and elevate your career.

Why Pursue Your CFMP Designation?

Consider these professional benefits and values of certification:

Career Enhancement

Differentiate yourself with a credential that sets the standard of professional expertise in the bank marketing industry. Learn more about the value of certification to you and your institution. 

Continuing Education (CE) Database

CFMPs can identify relevant professional development options quickly and easily with the Certification Manager, which highlights programs that have been approved for CE credit.

New CFMP Referral Incentives

Refer one person who applies for a certification exam in a given calendar year, and ABA will waive your certification renewal fee for the next calendar year, up to $249. Please use the Referral Form.

CFMP Discount

Get special pricing for registration to the ABA Bank Marketing Conference.


CFMP Advisory Board

ABA works with industry leaders to maintain and advance the CFMP credential.

  • Nicole Almeida, CFMP, SVP, Chief Diversity Officer, Baycoast Bank
  • John Hanley, CFMP, SVP, Senior Director of Marketing, Equity Bank
  • Kimberley Kaschke, CFMP, Director, Enterprise Marketing Strategy & Planning, First National Bank of Omaha
  • Tonya Lambert, CFMP, SVP, Chief Marketing & Public Relations Officer, United Bank
  • Shelly Loftin, CFMP, SVP, Retail Banking, Lending & Payments, American Bankers Association
  • Karen Partee, CFMP, Executive Vice President and Chief Marketing Officer, Texas Bank and Trust

Keep Me Informed

Get information on upcoming webinars, deadlines, and other developments for Certification.