Jump to Content
ABA: The American Bankers Association
Skip Section Navigation

To earn the Certified Financial Marketing Professional (CFMP) designation, candidates must:

  • Meet the eligibility requirements;
  • Submit completed application and fees for desired exam date;
  • Pass the CFMP examination.


You must meet the following eligibility requirements by the time that you take the exam. ABA will accept your application with education/training that is scheduled to be completed by your exam date.

ABA certifications are based on U.S. laws and regulations and are therefore not offered outside the U.S.

Experience Tiers

The educational requirements to qualify for certification vary on the number of years of experience you have in the field. 

  • Three (3) years minimum experience in financial services marketing OR a Baccalaureate degree with a business, economic or marketing-related major;
  • AND completion of the ABA Bank Marketing School

Five (5) years or more of professional marketing experience which includes a minimum of three (3) years in financial services marketing. 

Ethics Statement

Each candidate must sign ABA Professional Certifications' Code of Ethics statement. Please note: you must furnish all pertinent information about any convictions or pleas of nolo contendere on the grounds of fraud, embezzlement, unfair or deceptive practices, securities law violations, misappropriation of property, fraudulent conversions or any civil or administrative action from which you have been previously found liable.

Keep Me Informed

Get information on upcoming webinars, deadlines, and other developments for Certification.