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The following questions are representative of the types of questions you will find on the examination.

1. For banks, consistent growth of all of the following are critical to shareholder value, EXCEPT:

a. Assets
b. Revenue
c. Net income
d. Market share

2. Your goal is to improve your website’s organic search engine rankings. Your first step is to:

a. Review and repair your links
b. Review and update your key words
c. Post new content
d. Purchase sponsored listings

3. Which of the following is the BEST way to understand how a competitor markets to its customers?

a. Review industry publications
b. Read the local newspaper and watch local television
c. Open an account at the competing institution
d. Visit the competitor's branches and obtain brochures

4. Market penetration product strategy, selling additional products to existing customers, primarily builds:

a. Share of the market
b. Share of wallet
c. Share of mind
d. Customer satisfaction


Answer Key

1. d
2. b
3. c
4. b​​​