Enhance Customer Experience in Banking with Personalized Interactive Video

More consumers today are using online channels for their daily financial transactions, however, for more important or complex financial requirements, they still prefer the ‘personal touch.’ Banking customers want to engage person-to-person with an expert in your financial institution to assess their specific needs, but this is becoming more difficult because of current staffing challenges, which include cost, capacity and scalability limitations.

How then can banking organizations provide their customers with the personal touch they desire without having to deal with staffing challenges? Modern technology can offer a perfectly scalable answer – personalized, interactive video. Organizations, across all verticals, can leverage the power of video to create engaging, interactive content that cost-effectively delivers personalized customer care and maximizes ROI at scale.