A Bank Taps Into Critical Datasets to Drive Its Strategic Growth Plan

The last several years with disruptions from the COVID-19 pandemic provided community banks an opportunity to cement their status as trusted partners in their specific regions. While many stand on strong footing, there are revenue headwinds ahead and a changing competitive landscape.1 Community banks need to find ways to become more efficient, build scale, expand their product offerings and keep pace with digital adoption. This has increased the focus on effective organic and inorganic growth strategies.

The data and analytics team at this community bank wanted to enhance the ability of different groups within the organization to work more efficiently and be better prepared to capitalize on revenue-generating opportunities. The team felt it was essential for the bank to leverage external datasets and technology tools if it was to meet the long-term expansion goals.

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