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ABA: The American Bankers Association

Bank Marketing Training & Events

Your customers bank differently today. Explore marketing training and career development that sharpens strategy, elevates experience, and grows your bottom line.

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Early Career

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Experienced Professionals

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CFMP: Certified Financial Marketing Professional

Differentiate yourself by earning the only industry-recognized certification for bank marketers. The CFMP demonstrates your mastery of Data and Analytics, Leadership, Strategy, Revenue Generation, and more—critical skills for today’s leaders in bank marketing that will set you apart and elevate your career.
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Additional Bank Marketing Resources

Lifecycle of a Bank Marketer

Training, events and ongoing professional development designed for every stage of a bank marketer’s career.

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ABA Bank Marketing School

Reshape your bank's growth potential. Build bank marketing strategies that align with business goals and boost profitability, revenue and ROI. Career-changing networking for bank marketers.

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Useful Links

ABA Marketing Exchange

The ABA Marketing Exchange connects bank marketers with their peers across the country to share insights, resources and best practices.

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