Jump to Content
close
close
ABA: The American Bankers Association

Brooke Ybarra

Senior Vice President, Innovation & Strategy

Brooke Ybarra
Brooke Ybarra is the Senior Vice President of Innovation & Strategy at the American Bankers Association, where she leads the Office of Innovation. She works at the intersection of policy and bank technology, helping ABA members and leadership interpret emerging technologies and assess their implications for the banking industry. Her work bridges market insight, member engagement, and policy advocacy, with a focus on enabling responsible innovation that strengthens the banking system and supports economic growth. Brooke holds an MBA from Georgetown University’s McDonough School of Business and a bachelor’s degree in chemical engineering from Stanford University.

Available to speak at ABA Member events!   Request as a Speaker
  • Press Statement
    ABA Statement on Kraken’s Limited-Purpose Master Account Access

    March 04, 2026

  • Staff Analysis
    FAQ: Executive Order on Digital Assets

    January 29, 2025

    On January 23, 2025, President Trump issued an executive order: Strengthening American Leadership in Digital Financial Technology (EO) setting out the administration’s policy and near-term actions on digital assets.

  • Comment Letter
    ABA Letter to FSB on Cryptoasset Guidance

    December 15, 2022

    Overall, we support both the CA Recommendations and the GSC Recommendations. In our view, they provide a useful, principles-based approach to guide the international community in applying existing market and prudential regulation to a novel category of financial activity, and in filling gaps by developing new standards and guidance, as necessary.

  • Comment Letter
    RFC Ensuring Responsible Development of Digital Assets

    August 08, 2022

    We respond directly to several topics posed in the request for comment. In addition, please see the following statements and comment letters ABA has previously submitted on digital assets, which are applicable to the RFC.

  • Comment Letter
    Letter to the Department of Commerce on Digital Asset Technologies

    June 30, 2022

    We believe that ensuring regulatory clarity and a level playing field is critical to enhancing innovation and competitiveness. Further, we believe that a U.S. CBDC presents risks that are not overcome by the potential benefits, and moreover those benefits are better achieved in other ways.

ABA Speakers Bureau

A free member benefit, the ABA Speakers Bureau provides a diverse slate of expertise on important topics, and may be available to speak to your state association, leadership team, board of directors and more.

Explore the Speakers BureauRequest a Speaker