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Brooke Ybarra

Senior Vice President, Innovation & Strategy

Brooke Ybarra
Brooke Ybarra is the Senior Vice President, Innovation & Strategy for the American Bankers Association, where she leads market strategy and insight development on a wide range of fintech issues that impact the banking industry. Brooke has extensive experience in financial services as a consultant with Accenture (formerly First Annapolis Consulting) focusing on electronic payments issues. In addition, Brooke worked with Marriott International as Senior Director of Global Quality, leading the brand standard audit and accountability programs for the hospitality brand’s 7,000+ global properties. Brooke also spent four years at the Central Intelligence Agency, where her last role was that of a Program Manager for the Office of Congressional Affairs. Brooke received her MBA from the McDonough School of Business at Georgetown University, where she was valedictorian of her class. She completed her undergraduate degree in chemical engineering from Stanford University.

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  • Comment Letter
    ABA Letter to FSB on Cryptoasset Guidance

    December 15, 2022

    Overall, we support both the CA Recommendations and the GSC Recommendations. In our view, they provide a useful, principles-based approach to guide the international community in applying existing market and prudential regulation to a novel category of financial activity, and in filling gaps by developing new standards and guidance, as necessary.

  • Press Statement
    Statement on CFPBs Outline of Proposals Section 1033 Rulemaking

    October 27, 2022

    ABA and our members fully support consumers' ability to access and share their financial data in a secure, transparent manner that gives them control.

  • Comment Letter
    RFC Ensuring Responsible Development of Digital Assets

    August 08, 2022

    We respond directly to several topics posed in the request for comment. In addition, please see the following statements and comment letters ABA has previously submitted on digital assets, which are applicable to the RFC.

  • Comment Letter
    Letter to the Department of Commerce on Digital Asset Technologies

    June 30, 2022

    We believe that ensuring regulatory clarity and a level playing field is critical to enhancing innovation and competitiveness. Further, we believe that a U.S. CBDC presents risks that are not overcome by the potential benefits, and moreover those benefits are better achieved in other ways.

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