ServisFirst allows a bank to offer a credit card to its customers featuring its own bank logo. ABA member banks benefit from ongoing non-interest income and unparalleled service and support from ServisFirst, which at no cost will also:
Two card programs are available in both the consumer and commercial channels—platinum benefits and cash back rewards—to meet the needs of different customers. Commercial purchase card solutions are also available.
Implementation fees are waived for ABA members. ServisFirst shares 20% of the net credit card profit with each participating bank.
Community banks understand the importance of having a payments relationship with their customers, but many banks do not have the staff, resources or appetite for risk to profitably manage a credit card portfolio. Read why ABA endorsed ServisFirst's agent credit card program as a solution.
"We found the perfect solution to our labor-intensive in-house credit card program! By outsourcing and utilizing ServisFirst’s branded credit card program, we were able to alleviate much of the labor associated with credit cards and still provide our customers with a quality, branded credit card."
Diane Aman, SVP, Commercial Loan Officer, Troy Bank & Trust
ServisFirst Bank is a full service commercial bank focused on commercial banking, correspondent banking, cash management, private banking and the professional consumer market, emphasizing competitive products, state of the art technology and a focus on quality service. Recently, the bank announced its assets exceed $15 billion. The bank offers sophisticated cash management products, internet banking, home mortgage lending, remote deposit express banking, and highly competitive rates.
ABA-endorsed products and services are evaluated by industry experts and bankers. Learn more about our due diligence process.
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