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Children's Hospital Colo. Loyalty Card

Alpine Bank - Glenwood Springs, CO

2023 Community Committment Awards Submission

  • Entry Category: Community and Economic Development
  • Asset Size: Medium

Alpine Bank was established 50 years ago on the Western Slope of Colorado, and entered the state’s Denver and Front Range market in 2014. Led by 40-year employee Norm Franke, Alpine Bank Union Station’s president, the bank has advanced its commitment to community investment in Denver and the metro region for nearly a decade now.

Alpine Bank's Loyalty Debit Card program began in 1997 and is an easy and effective way for bank customers to give back to their communities. By using one of seven “affinity” debit cards that align with the individual’s interests and passions, Alpine Bank donates ten cents to local nonprofits with each customer transaction. Those dimes add up, and the cumulative impact of the program is significant. In 2023, the bank’s goal is to raise and donate $2.5 million through the Loyalty Debit Card program.

The Loyalty Debit Cards fall under the broad categories of community, education, arts and environment. Other cards specifically benefit Colorado Mountain College, Fort Lewis College and Children’s Hospital Colorado, the focus of this application.

Children's Colorado, established 115 years ago, remains a critically important part of the pediatric healthcare system in Colorado and the West.

The Children's Hospital Colorado (CHCO) card was introduced in 2016, intending to raise $50,000 per year for the organization. The partnership has more than tripled that original goal and in June 2023 totaled $1,084,200 raised for The Children’s Fund, a critical designated fund of Children’s Hospital Colorado Foundation, available for the hospital to draw from for its greatest area of need. The CHCO card has outperformed the original goal by more than $700,000 over seven years with its 11,028 current cardholders, who represent 6.4 % of all bank debit card customers.