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Charity Champions

TFNB Your Bank for Life - McGregor, Texas

2020 Community Commitment Awards Submission

  • Entry Category: Community & Economic Development
  • Asset Size: Small

To celebrate the 125th anniversary of the bank, TFNB Your Bank for life wanted to give back to the community. With that mission in mind, Charity Champions was born. Every year, six Central Texas nonprofits are recognized as Charity Champions. They are nominated by the community and then TFNB Your Bank for Life employees vote. After six years, the program now boasts 36 Champions. Recipients receive a marketing campaign, leadership training, and a team of interns at no charge to the organization. The marketing awareness campaign starts with recognition at Baylor University home football and basketball games. The week before each Champion's game, they are interviewed on the local news. On gameday they are again interviewed by local news before the game and on ESPN radio. Champions are then brought onto the football field where over 40 thousand people learn about each champion while a TFNB-produced video about the charity plays on the jumbotron. Champions are also recognized at basketball games. Champions are also featured on the Charity Champions podcast. Each January, Champions also receive world class leadership development training from local consulting firm 360 Solutions. Executive directors, their teams, and volunteers are invited to attend this six-month training. The trainings happen once a month and cover topics like emotional intelligence and empowerment. These trainings are open to all Champions, past and present. Here is a video showing the program.