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What to Expect | Bank Marketing School

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Who Should Attend

Bank marketing professionals who:

  • Want to understand bank profitability and how marketing can drive revenue 
  • Seek a springboard for career and leadership advancement
  • Are driven to learn marketing’s role in revenue generation, product development and customer experience — and want to pitch the credibility of marketing to the C-suite
  • Have interest in becoming a Certified Financial Marketing Professional – the only industry recognized certification  as ABA Bank Marketing School is a prerequisite  

Core Competencies

The Bank Marketing School is an intensive and immersive experience designed to help students build leadership skills and a lifelong support network. The school’s top-rated curriculum will show students how to achieve the following core competencies:

  • Develop a strategic marketing plan focused on generating revenue
  • Demonstrate — and communicate — marketing’s critical role in the development and execution of an integrated customer experience
  • Analyze and interpret marketing data and analytics to build stronger, results-oriented campaigns
  • Become an influencer and help lead your bank’s strategic direction through integrated marketing and branding endeavors
  • Calculate and communicate marketing return on investment (ROI) on campaigns and other marketing initiatives
  • Learn how to develop public relations plans and manage crisis communications 

Keep Me Informed

Get updates on the next session of the Bank Marketing School. Contact Lauren Schlenker if you have any questions.