What to Expect | Bank Marketing School

Who Should Attend

Bank marketing professionals who:

• Have at least three years of marketing experience in financial services
• Want to understand bank profitability and how marketing can drive revenue 
• Seek a springboard for career and leadership advancement
• Are driven to learn the role marketing plays in revenue generation, product development and customer experience—and want to pitch the credibility of marketing to the C-suite
• Have interest in enrolling in CFMP exam prep and taking the CFMP exam, as the Bank Marketing School is a prerequisite 

Core Competencies

The Bank Marketing School is an intensive and immersive experience designed to help students build leadership skills and life-long support networks. The school’s top-rated curriculum, taught by expert faculty, will show students how to achieve the following core competences:

• Develop a strategic marketing plan focused on generating revenue
• Demonstrate—and communicate—the critical role marketing plays in the development and execution of an integrated customer experience
• Analyze and interpret marketing data and analytics to build stronger, results-oriented campaigns
• Become an influencer, and help lead your bank’s strategic direction through integrated marketing and branding endeavors
• Calculate and communicate marketing return on investment (ROI) on campaigns and other marketing initiatives
• Learn how to develop public relations plans and manage crisis communications