Program | Bank Marketing Conference

7:30 AM – 5:30 PM

Conference Registration

10:15 AM – 10:45 AM

New Attendee Welcome Orientation

11:00 AM – 12:30 PM

ABA x The Girl Banker Brunch

12:30 PM – 1:30 PM

Break in The Hub

1:30 PM – 2:30 PM

OPENING GENERAL SESSION

Make confidence your competitive advantage: High-performance mindset for next level growth

In a world where expectations are rising and motivation is dropping, most leaders struggle to adapt to change and stay engaged with their goals. Unlocking next-level performance requires more than just ambition; it demands action. Confidence isn’t just a feel-good trait — it’s your organization’s ultimate competitive edge. Become empowered to set clear and actionable goals and turn today’s barriers into tomorrow’s breakthroughs.

• Juan Bendana, Keynote Speaker, Entrepreneur, Best-selling Author

2:45 PM – 3:45 PM

Breakout Sessions I

“Always here”: Driving low-cost deposit growth through authentic connection
Tags: Deposit, Banks of all sizes

Community banks struggle to grow low-cost deposits without eroding trust or overspending on incentives. Failure to modernize checking products limits adoption, increases funding costs and weakens customer relationships. This session shows how First National Bank and Trust revitalized checking through data-driven, authentic engagement — proving why now is the moment to align innovation and tradition to drive sustainable deposit growth and long-term customer loyalty.

• Theresa Wendhausen, First Vice President, Director of Marketing & Communications

4:00 PM – 5:00 PM

Breakout Sessions II

Innovation isn’t what you think: The science behind human creativity in banking
Tags: Leadership

Banks struggle to stand out when they misunderstand innovation. It’s not simply about tools — innovation is a way of thinking. Without creative problem-solving, marketing stagnates, growth slows and AI investments fail to deliver ROI. This session reframes creativity as a learnable discipline — showing why banks must build human creative capability right now to unlock differentiation, maximize technology investments and drive sustainable growth in an AI-saturated market.

• Emily Schwartz, Director of Financial Education, MidFirst Bank

How to become your sales team’s best friend
Tags: Deposits, Bank Finance

Often, sales partners come to us with requests for ads, flyers or sponsorships — all the while missing out on the greater contributions marketing can make to their success. This is your opportunity to make a real change. Discover sales enablement, and learn how it can create strategic collaboration between marketing and sales by combining customer experience, product management, branding, training and “smarketing.”

• Craig Rodenberger, SVP, Chief Marketing Officer, Ephrata National Bank

5:00 PM – 6:00 PM

Opening Reception in The Hub