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Program | Bank Marketing Conference

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Our 2020 program is still being developed. Take a look back at our 2019 program to see what kinds of sessions you can expect.

2019 Program

Download 2019 Program

This program is subject to change. Please bookmark this page to check for continuing updates. Read ABA Conference Policies to help answer additional questions.

  • Sunday, Sept 22

  • Monday, Sept 23

  • Tuesday, Sept 24

Sunday, Sept 22

7:00 am – 6:00 pm

Registration

8:00 am – 10:00 am

Bonus Learning Labs

Repeating Labs

Elevate Your Marketing Bench Strength

Leadership looks to marketing for digital innovation, advertising savvy, sales expertise, and new ideas to stay on a path of growth. It is critical to construct an agile marketing team with the experience, credibility and responsiveness to help your bank succeed as it scales. Gain insights the changing workforce so you can find and cultivate a team for the future.

  • Moderator: 
    • Donna Merriweather, SHRM-SCP, SPHR, VP-Human Resource Manager, Arvest Bank
  • Panelists:
    • Will Christoferson, Senior Vice President of Advertising and Marketing, First Financial Bankshares, Inc.
    • Caroline Clark, Senior Director, Talen Acquisition, American Bankers Association
    • Jody Guetter, CFMP, Vice President, Director of Marketing and Sales, Minnwest Bank
    • John Hanley, CFMP, SVP, Senior Director of Marketing, Equity Bank
    • Angela Leon, Relationship Manager, LinkedIn
    • Peggy Smolen, SVP, Marketing & Communications, Independent Bank

Train the Trainer:  Build a Trusted Lending Team on Social Media

Networking and relationship-building are strengths all successful lenders should possess. In a world increasingly driven by digital and social communications, some may not be as deft at “working the room” on social media channels. Arm your lenders with tools and strategies to help them build their personal brand and enhance connections while helping your bank’s bottom line.

  • Ben Pankonin, CEO, Social Assurrance

10:00 am –  10:15 am

Break

10:15 am –  12:15 pm

Bonus Learning Labs

Repeating Labs

Elevate Your Marketing Bench Strength

Leadership looks to marketing for digital innovation, advertising savvy, sales expertise, and new ideas to stay on a path of growth. It is critical to construct an agile marketing team with the experience, credibility and responsiveness to help your bank succeed as it scales. Gain insights into the changing workforce so you can find and cultivate a team for the future.

  • Moderator: 
    • Donna Merriweather, SHRM-SCP, SPHR, VP-Human Resource Manager, Arvest Bank
  • Panelists:
    • Will Christoferson, Senior Vice President of Advertising and Marketing, First Financial Bankshares, Inc.
    • Caroline Clark, Senior Director, Talent Acquisition, American Bankers Association
    • Jody Guetter, CFMP, Vice President, Director of Marketing and Sales, Minnwest Bank
    • John Hanley, CFMP, SVP, Senior Director of Marketing, Equity Bank
    • Angela Leon, Relationship Manager, LinkedIn
    • Peggy Smolen, SVP, Marketing & Communications, Independent Bank

Train the Trainer:  Build a Trusted Lending Team on Social Media

Networking and relationship-building are strengths all successful lenders should possess. In a world increasingly driven by digital and social communications, some may not be as deft at “working the room” on social media channels. Arm your lenders with tools and strategies to help them build their personal brand and enhance connections while helping your bank’s bottom line.

  • Ben Pankonin, CEO, Social Assurrance

12:15 pm – 1:30 pm

Attendees Lunch on Your Own

1:30 pm – 3:00 pm

Opening General Session

Keynote Address: Building Highly Successful and Resilient Brands

Whether you are building a brand or need to revitalize one, no one has better insight on the grit and resilience required to do so than Kat Cole. Why does a brand matter? What is your role—as an employee at any level—in building and upholding a brand? How do you build a brand culture? How do you culturally and operationally integrate a new brand or reposition an old one? How do you redefine yourself, your team or your company? There are many risks associated with the fact that a brand is in the hands of many people, but there are also many opportunities. With a wealth of experience and success working with brands, Cole answers the crucial questions most pertinent to your audience and sharing stories from her own career and her involvement in various sectors can help organizations and brands in any industry expertly navigate the complex challenges that they face.

  • Keynote Speaker: Kat Cole, COO and President, North America, Focus Brands

The Story Behind a "Sound" Community Bank Brand

As Sound Community Bank transitioned from a credit union to a mutual to a commercial bank, one thing remained constant: a consistent expression of its core community banking brand values. President and CEO Laurie Stewart, tells her bank's story and shares insights on the importance of living the brand in a continually changing environment.

  • Keynote Speaker: Laurie Stewart, President and CEO, Sound Community Bank

3:15 pm – 4:15 pm

Concurrent Sessions

Repeating Sessions

Build Your Website Like The Best Brands

Spotify, Amazon, and Uber provide a better customer experience by using data and insights to build their websites and, most importantly, integrate it with all other channels to the right message, to the right user, at the right time. Your website is your largest branch and, equipped with the right tools, can be just as powerful. Understand the journey your customer’s take with you and learn to identify their needs so you can optimize the website experience and related digital channels to drive more engagement and leads.

  • Derek Barka, Chief Technology Officer, SilverTech

Deposit Competition Is Heating Up. Are You Prepared?

Competition for deposits has increased resulting from growing loan demand. Yet, banks still find it difficult to meet funding needs. Gain insight into consumer behavior in this rising rate digital age. Identify key strategies including data & analytics, staff education, product design and promotional activities to equip your bank for success. Come prepared to discuss the best practices used at your financial institution during this interactive session.

  • Anne High, Senior Bank Strategist, Bank Intelligence, FISERV

Effective Alignment of Marketing, Sales, and Retail Services

Changing customer expectations provide banks the opportunity to strengthen the alignment between marketing, sales and retail to develop and deliver products and services customer want. In some cases, a minor adjustment may do the trick; in others, a complete culture change may be needed. Our panel of bankers will share their unique experiences and important lessons learned so you can avoid some of the same challenges.

  • Moderator
    • Shon Aguero, EVP, Retail Banking Executive, Landmark Bank
  • Panelists: 
    • Joann Marsili, CFMP, SVP & Marketing and Digital Sales Director, Fidelity Bank
    • Shelley Regin, CFMP, Senior Vice President, Marketing, Country Bank

Marketing: The Failed Promise of Big Data & How to Overcome It

Save yourself from useless spending on consolidated marketing data and collective channel insights, and preserve your credibility by preparing useful questions for your partners pre-investment. Learn how to prevent the risk of wasted money and time, and discover how being proactive in independent searches can increase the capabilities of yourself and your team. Big data can hurt; let us help.

  • Wil Reynolds, Founder and Director of Digital Strategy, Seer Interactive

4:30 pm – 5:30 pm

Concurrent Sessions

Repeating Sessions

Build Your Website Like The Best Brands

Spotify, Amazon, and Uber provide a better customer experience by using data and insights to build their websites and, most importantly, integrate it with all other channels to the right message, to the right user, at the right time. Your website is your largest branch and, equipped with the right tools, can be just as powerful. Understand the journey your customer’s take with you and learn to identify their needs so you can optimize the website experience and related digital channels to drive more engagement and leads.

  • Derek Barka, Chief Technology Officer, SilverTech

Deposit Competition Is Heating Up. Are You Prepared?

Competition for deposits has increased resulting from growing loan demand. Yet, banks still find it difficult to meet funding needs. Gain insight into consumer behavior in this rising rate digital age. Identify key strategies including data & analytics, staff education, product design and promotional activities to equip your bank for success. Come prepared to discuss the best practices used at your financial institution during this interactive session.

  • Anne High, Senior Bank Strategist, Bank Intelligence, FISERV

Effective Alignment of Marketing, Sales, and Retail Services*

Changing customer expectations provide banks the opportunity to strengthen the alignment between marketing, sales and retail to develop and deliver products and services customer want. In some cases, a minor adjustment may do the trick; in others, a complete culture change may be needed. Our panel of bankers will share their unique experiences and important lessons learned so you can avoid some of the same challenges.

  • Moderator
    • Shon Aguero, EVP, Retail Banking Executive, Landmark Bank
  • Panelists: 
    • Joann Marsili, CFMP, SVP & Marketing and Digital Sales Director, Fidelity Bank
    • Shelley Regin, CFMP, Senior Vice President, Marketing, Country Bank

Marketing: The Failed Promise of Big Data & How to Overcome It

Save yourself from useless spending on consolidated marketing data and collective channel insights, and preserve your credibility by preparing useful questions for your partners pre-investment. Learn how to prevent the risk of wasted money and time, and discover how being proactive in independent searches can increase the capabilities of yourself and your team. Big data can hurt; let us help.

  • Wil Reynolds, Founder and Director of Digital Strategy, Seer Interactive

5:30 pm – 6:30 pm

 

 

Opening Reception in the Marketplace

Sponsored by ABA Endorsed Solutions

Join your colleagues for a big Texas State Fair welcome to this year's Marketplace. Mingle with suppliers and colleagues, enjoying the best of the Marketplace ... and have some fun too. Earn raffle tickets from the exhibitors to try your luck at winning one of five great prizes. Must be present to win and only bankers are eligible.

7:00 pm – 8:30 pm

Cedar Street Sounds

Sponsored by Convergint Technologies

Austin is the live music capital of the world, and Cedar Street Courtyard is your destination to hear "The Voice" contestant Reid Umstattd and his band perform, enjoy great refreshments and relax with your colleagues! All registered attendees are welcome to attend.

Monday, Sept 23

7:00 am – 6:00 pm

Registration

 

7:30 am – 8:30 am

Power Breakfast Sessions

Get your day going with trending content and breakfast, sponsored by the presenting companies.

Onboarding — It All Starts Here

The branch's role is changing as its transaction volume erodes. Even with the migration to alternate channels, the branch remains primary for the account opening event. Almost 18% of attrition resulted from an inadequate onboarding. A successful opening is the foundation for a prosperous relationship. This is accomplished through the necessary evolution from order-taker to educator which will enhance all service quality.

  • Kimberly Clay, Principal and Marketing Research Director, Bancography

Transforming Employees into Advocates in Social Media

If you're looking for stronger return on your social media investment, the solution is your own employees. It's called social selling and it works. Join Doug Wilber, CEO of Gremlin Social, to learn how to turn your employees into social media advocates to increase reach, humanize your brand and get results.

  • Doug Wilber, CEO, Gremlin

Planet of the Apps

This session will focus on live demonstrations of the mobile apps that are re-imagining everyday banking tasks. Live app demos include: Credit Karma, Quicken Loans, AmEx, PayPal, Bank of America's Erica voice activated banking, and Chase's Finn.

  • Dave DeFazio, Partner, StrategyCorps

8:30 am – 9:45 am

General Session

Keynote Address: The Hackonomy

How do you create value by breaking things? Bonin’s keynote presentation will take you on a journey to discover how you can hack your business, way of doing things and ultimately yourself. “Hacker" a garnered a negative connotation, but not all hackers are bad. Quite the opposite, hackers and hack-thinking are the source of a monumental, positive shift in business, technology, startups and culture all over the world. Hackers create immense value by breaking things, whether it’s breaking from tradition, process, or simply “the way we’ve always done things.” A new hacking economy – or “hackonomy” – is spreading quickly across industries, from software to hardware, aviation to space exploration. Hacking is even changing less obvious aspects of our lives, like dating. And, of course, the hackonomy has a huge impact on marketing.

  • Bonin Bough, Former Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), host of CNBC's Cleveland Hustles, and the author of Txt Me (646) 759-1837

9:45 am – 10:00 am

Bank Marketing Awards Presentation

10:00 am – 11:00 am

Break in the Marketplace

11:00 am – 12:00 pm

Concurrent Sessions

Repeating Sessions

Digital and Traditional Marketing Duke it out on Stage

Industry pundits may claim that bank marketers who do not shift their entire focus and budget to digital media, marketing automation, and personalization are going to be crushed by large banks, mono-lines, and other competitors who do. But --- how much of this is actually true and how much is hype designed to sell consulting projects or research studies? Take a fun approach to answering the all-important question of “What should the right mix of traditional and digital marketing be to maximize my institution's success?”
  • Mary Ellen Georgan-Tellefsen, Managing Director, Capital Performance Group
  • Mark Gibson, Senior Consulting Associate, Capital Performance Group

Real-World Deposit Growth Strategies

Core deposit growth and profitability are front and center. As banks rally around the cause, retail and marketing leaders need to harness the power of their teams to help reach target audiences and drive deposit growth. During a peer-based panel discussion, hear about some “hits and misses” and discover strategies that will put your bank in front of prospective customers.

  • Moderator:
    • Shelly Loftin, CFMP, SVP, Retail Banking, Lending and Payments, American Bankers Association
  • Panelists:
    • Jim Burson, Managing Director, Cornerstone Advisors
    • Lauren Johnson, Vice President, Senior Product Manager, Bank OZK
    • Chris Nichols, Chief Strategy Officer, CenterState Bank

Optimizing Your Branch Network

When it comes to making changes to your branch network, the key is differentiation. And when it comes to branch location, design, and service delivery, you need to know what questions to ask, where to focus your resources, and which changes are necessary. See how to craft a strategy to fit your institution’s overall retail objectives -- from using available data to determine optimal branch placement and design to understanding the right investment for both technology and staff.

  • Kevin Poirot, Senior Vice President, Branded Environments, PWCampbell

Rethinking the Bank Marketing Campaign

How banks structure and implement brand and product marketing campaigns has yet to evolve, despite a much deeper understanding of what matters to our customers, what financial behaviors are meaningful, and the incredible advances in analytical tools. Discover the ways in which approaches to strategic planning, campaign development and execution must change so you can move your bank from a reactive product-seller to a holistic, always-on, and needs-focused marketing organization?

  • Hunter Young, Chief Strategy Officer, Mabus Agency

12:00 pm – 1:30 pm

Luncheon General Session

The Innovation Curve

The rise of fintech is rapidly changing and raising the bar on customer expectations. Real innovation creates value for all stakeholders. How a bank approaches innovation differentiates them from the competition and creates viable new options for the growth. In this session you will learn best practices, frameworks and proven new strategies that will help you address today's unique market opportunities in this era of digital disruptions.

  • JP Nichols, Co-founder, Alloy Labs Alliance
  • Leslie Andersen, CEO Bank of Bennington
  • Luanne Cundiff, President and CEO, First State Bank of St. Charles
  • Chris Nichols, Chief Strategy Officer, CenterState Bank

1:30 pm – 2:15 pm

Break in the Marketplace

2:15 pm – 2:45 pm

Get-To-The-Point Sessions Round One

These 30-minute tactical sessions provide point-and-shoot specific details on a number of topics.

Repeating Sessions

Short, Organized, Skimmable: Emails That Drive Action

Drowning in email? You're not alone. On average, professionals spend more than 13 hours a week managing email  -- and countless hours more waiting for responses. This high-energy session offers practical, take-home tips on writing emails that work.

  • Betsy Hubbard, Founder and President, Mindset Digital

Six Data Tactics to Improve Marketing Results

Big Data. Analytics. MarTech. These buzzwords are everywhere, creating anxiety about how to leverage data in the most effective way to drive revenue. Break it all down into the three tactics marketing efforts should include, as well as three additional tactics that could quickly and easily help your campaigns meet — and exceed — bottom-line results.

  • Michael Bartoo, SVP, Marketing Client Relationships, Marquis

Five Faux Pas of Digital Display Marketing

Think you still have 8 seconds to grab your customers’ attention with digital displays in your branch lobbies? Think again. If people are not paying attention to your content, you could be making one of the most common (and costly) mistakes in digital display marketing. Now, with less than 5 seconds to connect with your audience, you need to get it right – every time. Explore five ways to “reboot” your current digital signage so it pays for itself.

  • David Moore Devine, EVP, Chief Marketing Officer, Columbia Bank
  • Sharon, Klocek-Ibbotson, Director of Content Strategy, Kiosk & Display

Leveraging Data for Targeted Marketing Campaigns

Our phones know more about us than anything or anyone else. They sit by our bedside while we sleep, we carry them with us everywhere we go and we use them constantly to communicate with others and manage our lives. Our phones are constantly collecting valuable data on where we are, who we talk to and what we're interested in. In this session, find out how to use this data to market the right financial product to the best possible consumer.

  • Sami D’Amico, Chief of Operations, RAIN
  • Tammy Gennusa O'Shea, SVP, Chief Marketing Officer, Fidelity Bank

2:45 pm –  3:00 pm

Transition

3:00 pm –  3:30 pm

Get-To-The-Point Sessions Round Two

These 30-minute tactical sessions provide point-and-shoot specific details on a number of topics.

Repeating Sessions

Short, Organized, Skimmable: Emails That Drive Action

Drowning in email? You're not alone. On average, professionals spend more than 13 hours a week managing email  -- and countless hours more waiting for responses. This high-energy session offers practical, take-home tips on writing emails that work.

  • Betsy Hubbard, Founder and President, Mindset Digital

Six Data Tactics to Improve Marketing Results

Big Data. Analytics. MarTech. These buzzwords are everywhere, creating anxiety about how to leverage data in the most effective way to drive revenue. Break it all down into the three tactics marketing efforts should include, as well as three additional tactics that could quickly and easily help your campaigns meet — and exceed — bottom-line results.

  • Michael Bartoo, SVP, Marketing Client Relationships, Marquis

Five Faux Pas of Digital Display Marketing

Think you still have 8 seconds to grab your customers’ attention with digital displays in your branch lobbies? Think again. If people are not paying attention to your content, you could be making one of the most common (and costly) mistakes in digital display marketing. Now, with less than 5 seconds to connect with your audience, you need to get it right – every time. Explore five ways to “reboot” your current digital signage so it pays for itself.

  • David Moore Devine, EVP, Chief Marketing Officer, Columbia Bank
  • Sharon, Klocek-Ibbotson, Director of Content Strategy, Kiosk & Display

Leveraging Data for Targeted Marketing Campaigns

Our phones know more about us than anything or anyone else. They sit by our bedside while we sleep, we carry them with us everywhere we go and we use them constantly to communicate with others and manage our lives. Our phones are constantly collecting valuable data on where we are, who we talk to and what we're interested in. In this session, find out how to use this data to market the right financial product to the best possible consumer.

  • Sami D’Amico, Chief of Operations, RAIN
  • Tammy Gennusa O'Shea, SVP, Chief Marketing Officer, Fidelity Bank

3:30 pm – 4:30 pm

Break in the Marketplace

4:30 pm – 5:30 pm

Concurrent Sessions

Repeating Sessions

 

Digital and Traditional Marketing Duke it out on Stage

Industry pundits may claim that bank marketers who do not shift their entire focus and budget to digital media, marketing automation, and personalization are going to be crushed by large banks, mono-lines, and other competitors who do. But --- how much of this is actually true and how much is hype designed to sell consulting projects or research studies? Take a fun approach to answering the all-important question of “What should the right mix of traditional and digital marketing be to maximize my institution's success?”

  • Mary Ellen Georgan-Tellefsen, Managing Director, Capital Performance Group
  • Mark Gibson, Senior Consulting Associate, Capital Performance Group

Real-World Deposit Growth Strategies

Core deposit growth and profitability are front and center. As banks rally around the cause, retail and marketing leaders need to harness the power of their teams to help reach target audiences and drive deposit growth. During a peer-based panel discussion, hear about some “hits and misses” and discover strategies that will put your bank in front of prospective customers.

  • Moderator:
    • Shelly Loftin, CFMP, SVP, Retail Banking, Lending and Payments, American Bankers Association
  • Panelists:
    • Jim Burson, Managing Director, Cornerstone Advisors
    • Lauren Johnson, Vice President, Senior Product Manager, Bank OZK
    • Chris Nichols, Chief Strategy Officer, CenterState Bank

Optimizing Your Branch Network

When it comes to making changes to your branch network, the key is differentiation. And when it comes to branch location, design, and service delivery, you need to know what questions to ask, where to focus your resources, and which changes are necessary. See how to craft a strategy to fit your institution’s overall retail objectives -- from using available data to determine optimal branch placement and design to understanding the right investment for both technology and staff.

  • Kevin Poirot, Senior Vice President, Branded Environments, PWCampbell

Rethinking the Bank Marketing Campaign

How banks structure and implement brand and product marketing campaigns has yet to evolve, despite a much deeper understanding of what matters to our customers, what financial behaviors are meaningful, and the incredible advances in analytical tools. Discover the ways in which approaches to strategic planning, campaign development and execution must change so you can move your bank from a reactive product-seller to a holistic, always-on, and needs-focused marketing organization?

  • Hunter Young, Chief Strategy Officer, Mabus Agency

5:30 pm – 6:30 pm

Elevate Reception

Sponsored by Pannos

Get above it all and enjoy the Austin view while mingling with friends old and new. All registered attendees are welcome to attend.

Tuesday, Sept 24

7:00 am – 12:00 pm

 

Registration

 

7:15 am – 8:15 am

Power Breakfast Sessions

Get your day going with trending content and breakfast, sponsored by the presenting companies.

How .BANK can be a Game Changer for Your Marketing Team

The most innovative banks in the country are adopting .BANK security to enhance customer relationships. In a conversation with Jill Castilla, President & CEO of Citizens Bank of Edmond, you'll hear how the decision to move to .BANK was made, why it was important to the bank, and how marketing and customer education were approached. Additionally, you'll learn how .BANK security can be an invaluable tool for customer acquisition, engagement and retention for all community bank marketing teams.

  • Moderator:
    • Ed Gross, Senior Director, Payments & Operations, American Bankers Association
  • Panelists:
    • Jill Castilla, President and Chief Executive Officer, Citizens Bank of Edmond
    • Drew Schiff, Director, Engagement Service, fTLD

How Local SEO Can Boost Your Customer Acquisition at Every Branch

When it comes to acquiring new customers in banking, sometimes it's just about being in the right place at the right time. Today, that place is online in the local search results. If you're looking to improve your rankings and increase customer acquisition, join our power breakfast presentation.

  • Collin Holmes, Founder and CEO, Chatmeter

Removing the Guesswork in Marketing to Millennial Small Business Owners (SBOs)

Cargo is known for their expertise in Business to Small Business (B2SB) Marketing. Cargo will share a proprietary new market research study, which looks at the best ways to emotionally connect with the millennial/Gen-Y small business owner demographic, the fastest-growing segment of business owners in the US today!

  • Dan Gliatta, CEO, The Cargo Agency

 

8:30 am – 9:30 am

General Session

Prepare for the Employee Experience of Tomorrow

Today's workplace is evolving from a “get a paycheck” culture to a culture where employees want more from their work than a salary. Employees want - and expect - to be appreciated, engaged, and prioritized; they want to know their work makes a difference and that they are directly contributing to the bottom-line, but how do we get there, and most importantly, what is the role of the leadership team and managers in driving this? Culture champion and Kazoo co-founder Autumn Manning will share immediate actions to take, and a helpful framework adapted from top leaders who strive to engage, prioritize, and get the most out of their teams through building a differentiated culture.

  • Autumn Manning, Co-founder of Kazoo, Entrepreneur, and Advisor

9:30 am – 10:30 am

Break in the Marketplace

 

10:30 am – 11:30 am

 

Concurrent Sessions

 

Leveraging Data & Analytics to Develop a Holistic Customer Journey Strategy

Innovations in data analysis provide banks an opportunity to better understand their customers, their demands and how they interact with the bank, enabling deeper customer relationships with personalized interactions, messaging, products, services and experiences that align with each customer's respective financial journey. Through real-world data analysis examples, this session will illustrate how to leverage data at your bank to build a data-driven marketing strategy that enhances your customers' financial journeys across all segments and lines of business.

  • Travis Arthur, Senior Vice President, Marketing, Q2
  • Jesse Barbour, Chief Data Scientist, Q2
  • Carrie Chase, Assistant Vice President, Online & Mobile Banking Manager at Northwest Bank

Beyond Brand Awareness: Strategies to Drive Digital Account Opening

As banks increasingly branch out to online products, financial marketers are faced with new challenges and required to adopt a new mindset - make digital experiences feel personal; create a seamless brand across multiple channels; and, acquire accounts without human interaction. Tyler Cooper from First National Bank of Omaha and Jeff Hudock from nCino will share how savvy financial marketers are using technology solutions and data-driven, personalized campaigns to create meaningful and engaging experiences that ultimately drive accounts in these new channels.

  • Tyler Cooper, Digital Solutions, First National Bank of Omaha
  • Jeff Hudock, Senior Product Manager, nCino

Unlocking Opportunities in Social Media

Social media has changed the way banks find and engage consumers, but still too many banks are missing out on the social selling opportunity. A recent ABA survey showed that 84 percent of bank marketing executives say that social media is important for their bank, yet more than half report not being very active on social media. Learn actionable (and compliant) strategies to unlock social opportunities at your bank.

  • Moderator:
    • Kate Young, Senior Editor, American Bankers Association
  • Panelists:
    • Natalie Bartholomew, Chief Administrative Officer, Grand Savings Bank
    • William Christoferson, SVP, Marketing & Advertising, First Financial Bankshares
    • Amber Farley, Executive Vice President, Financial Marketing Solutions
    • Doug Wilber, CEO, Gremlin Social

Click-Worthy Content Marketing

More than just blogs, email campaigns and social media copy, the options and possibilities for content marketing can be endless. Fine-tune your bank’s branding and marketing strategy when you master the THREE Cs of modern bank marketing – content, connection, and conversion. Understanding that everything is content and creates a brand impression, it’s now time to learn what makes good content and how to deliver it.

  • Liz McIntyre, Vice President of Marketing, Director of Social Media and Public Relations, Renasant Bank
  • John Oxford, CFMP, Director of Marketing & Corporate Communications, Renasant Bank

11:45 am – 12:30 pm

Closing General Session

 

Keynote Address: The Kindness Diaries

As host of the Netflix series, The Kindness Diaries, Leon covers his incredible journey around the world relying solely on the kindness of others. What these good Samaritans didn’t know is the people that gave from their heart were given life-changing gifts. Through these inspiring stories you’ll take a step outside of the corporate world and see how one man’s journey is making a difference.

  • Leon Logothetis, Global adventurer, motivational speaker, & author/creator of the book and Netflix show, The Kindness Diaries.