Local Eyes on the Brand: How Banks Win Trust in New Markets with Rivel

Podcast

Local Eyes on the Brand: How Banks Win Trust in New Markets with Rivel

Brought to you by: Rivel, Inc.

Episode Summary

Rivel Banking Research is here to share the latest insights from their nationwide consumer feedback about branding, perception, and, importantly, how your bank can stand out from the crowd when moving into new markets. Learn why it’s important to track your brand effectively and tailor it to new audiences.

Rivel Banking Research conducts the world’s largest banking consumer survey, twice a year. Utilizing that data as a baseline – down to the zip code – we work with banks to understand their local opportunity among prospects, specific experiences, and product demands. For customer research and new markets, we offer a deeper dive through both digital and in-person focus groups.

Speakers

Livia Chandler, Consultant, Rivel Banking Research
Lottie Watts, Sr. Director, ABA

Sponsor

Rivel, Inc.