The $199B Opportunity Banks are Missing

The HSA market explosion is happening now - key statistics about the HSA market and how banks are missing out on a strategic revenue opportunity.

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Key Statistics

$159B Total HSA assets in 2025
$56B New contributions in 2025
40M Active HSA accounts
$199B Projected market size by 2027

Non‑Bank Dominance

Top 5 HSA providers control 73% of market share
Most market leaders are NOT traditional banks
Banks missing fastest‑growing deposit category

While banks focus elsewhere, specialized HSA administrators capture billions in deposits and fees.

DataPath, Inc.

DataPath serves clients throughout the U.S. that provide and administer consumer-directed healthcare accounts, HSAs and investments, well-being benefits, COBRA, billing, and more. Founded in 1984, we have been in business longer than any of our competitors, and we're here to stay.

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Consumer Banking

The $199B Opportunity Banks are Missing

Key Statistics

Non‑Bank Dominance

In Depth

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