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ABA: The American Bankers Association

Vested

Gold Member - ABA Partner Network Member Since December 2025

Vested is a strategic marketing and communications partner that works exclusively with financial institutions to help banks build trust, attract customers, and protect reputation. We combine deep industry expertise with a full suite of services — from public relations, content marketing, and brand strategy to digital advertising, social media, and crisis communications — to deliver integrated, high-impact programs tailored to the banking sector.

We work with banks of all sizes, from global institutions to regional and community banks, helping them simplify complex financial topics, position executives as thought leaders, and engage customers and communities effectively. Our team provides proactive reputation management, rapid crisis response, and strategic guidance to navigate regulatory and market challenges. Whether building local connections or expanding market share, Vested delivers flexible, results-driven solutions that elevate brands, strengthen stakeholder trust, and drive measurable growth.

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  • Contact:
  • Caroline McMullan, Senior Marketing Strategist
  • 114 E 25th Street
  • New York, NY 10010
  • 678-575-0778
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  • Employees: 100

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