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ABA: The American Bankers Association

Carefull

Gold Member - ABA Partner Network


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Carefull is a financial safety platform designed to protect older adults, next-gen families, and the financial institutions that care for them. Created for the financial realities of aging, Carefull helps protect against scams, fraud, identity theft, and everyday money mistakes through AI-powered account oversight, scam detection, identity and credit protection, trusted contact coordination, and expert support from a U.S.-based Care Team. Through partnerships with leading financial institutions, wealth firms, and organizations such as the Alzheimer’s Association, Carefull helps extend proactive protection and support to families as financial needs, caregiving roles, and cognitive health evolve. Financial institutions and wealth firms partner with Carefull to retain and grow relationships, drive engagement across generations, and support the long-term financial well-being of the people they serve.
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  • Contact:
  • Becky Ross, Head of Marketing
  • 132 West 31st Street, 9FLR
  • New York, NY 10001
  • 1 (833) 836-0050
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  • Employees: 40

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