2026 ABA Marketing Excellence Awards Winners

Brand Awareness

• Centerville Bank — Launching Centerville Bank Stadium
• Origin Bank — Fraud Awareness and Prevention Campaign
• S&T Bank — Draft Headquarters: Owning a Defining Pittsburgh Moment
• Washington Trust Bank — Home Run Officer
• American Savings Bank — Buy Local Hawaii

Customer Adoption and Loyalty

• Wilson Bank & Trust — Financial Literacy Campaign
• Gulf Coast Bank & Trust Company — Wallet Expansion Program
• Bank of Guam — Thanks, Cara
• Heartland Bank and Trust Company — Blaze Your Own Trail Checking Account
• Citizens Bank — Helping Customers Leap Forward in Mobile Banking

Digital Acquisition

• Reading Cooperative Bank — Family Fortune Campaign
• Gulf Coast Bank & Trust Company — 36th Birthday CD Special
• OMB Bank — National CD Growth Campaign
• First Financial Bank — Guided Selling
• North Easton Savings Bank — Integrated Marketing Campaign

Employee Engagement

• First Service Bank — Ready, Set, Grow
• Synergy Bank — Peace, Love, & Synergy
• Touchmark National Bank — One Team. One Goal. One Culture.
• Horicon Bank — Fraud Fighters
• Cape & Coast Bank — Bank Rebrand Internal Roll-Out

Product Launch

• BankSouth — Meta Pro Advantage
• Security Federal Bank — $uper $avings
• Union Savings Bank — GoalGetter Youth Banking Program
• Isabella Bank — Isabella Bank Kids Club
• MidFirst Bank — OKC Thunder Champions Debit Card