ABA Foundation, Working Credit & Wells Fargo Foundation Launch New Credit Education Campaign

The ABA Foundation today announced the launch of its Rebuild Right: Safe Credit Recovery & Responsible Debt Solutions campaign, a new national initiative designed to empower consumers to rebuild credit responsibly and avoid harmful financial pitfalls. The campaign, which will begin March 4 in recognition of National Consumer Protection Week, is hosted in collaboration with the Wells Fargo Foundation and Working Credit. 

Through the Rebuild Right campaign, the ABA Foundation and its partners aim to equip both consumers and bank volunteers with reliable information, practical tools, and expert insights. 

“Bankers are trusted messengers in their communities and are uniquely positioned to help consumers navigate the overwhelming challenges of rebuilding credit,” said Lindsay Torrico, executive director of the ABA Foundation. “By sharing legitimate, responsible strategies for financial recovery, bankers can help customers avoid costly mistakes and put them on a path toward a stronger financial future. We encourage our industry colleagues to join us in this national effort to protect consumers and support financial resilience.”

As part of this effort, the ABA Foundation and Working Credit developed three practical tip sheets that bankers can use to educate their customers on safe, effective ways to strengthen their credit: The Hazards of Credit Repair Companies, The Dangers of Debt Settlement, and A Path to Good Credit. These resources are designed to dispel common myths, highlight deceptive practices used by predatory companies, and offer actionable guidance for consumers seeking long term financial stability.

“Safe, trustworthy guidance is critical for people working to rebuild their credit and manage debt,” said Ricki Lowitz, co-founder and senior director of research and policy at Working Credit. “Too often, individuals facing financial setbacks are targeted by predatory credit repair and debt settlement companies that overpromise and underdeliver – often leaving folks worse off. Through the Rebuild Right campaign, we’re equipping bankers with practical tools and clear information so they can help customers build credit the right way — safely, sustainably, and with confidence.”

The campaign is part of the ABA Foundation’s long standing mission to promote financial education, protect consumers, and strengthen communities through industry wide engagement. It's being funded through a grant from the Wells Fargo Foundation.

To view the campaign resources or to learn how to participate in the campaign, visit aba.com/rebuildright. 

About the American Bankers Association
The American Bankers Association is the voice of the nation’s $25.3 trillion banking industry, which is composed of small, regional and large banks that together employ over 2 million people, safeguard $20.1 trillion in deposits and extend $13.5 trillion in loans.

About the ABA Foundation
Through its leadership, partnerships, and national programs, ABA’s Community Engagement Foundation (dba ABA Foundation), a 501(c)3, helps bankers provide financial education to individuals at every age, elevate issues around affordable housing and community development, and achieve corporate social responsibility objectives to improve the well-being of their customers and their communities.

About Working Credit
Working Credit is a national nonprofit organization dedicated to helping people in any financial situation overcome the obstacles to good credit and access the opportunities that come with it. We do so by aiming to interrupt structural racism by providing educational workshops, one-on-one financial and credit building counseling, and long-term support. Working Credit equips people and communities with the knowledge, tools, and resources they need to leverage credit as a pathway towards economic stability.