What Parents Want from Financial Education and Who They Trust to Provide It

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Financial education has reached a tipping point. A growing number of states now require personal fi nance for high school graduation, and parents are calling for it louder than ever — yet schools are being asked to deliver it with limited funding, classroom time, and teacher training. That gap, between rising expectations and real-world capacity, is where outside support can make a meaningful difference.

To understand the opportunity, Everfi surveyed 750 parents of K-12 students nationwide about why financial education matters, who should provide it, and whether they welcome privately funded programs in their children's schools.

Their answers make the case plainly: the demand is overwhelming, the need is unmet, and parents are ready to embrace the partners who help close the gap.

Everfi

EVERFI’s Financial Wellness Solutions help banks achieve their social impact, regulatory, and business goals by developing and deploying trusted, world-class financial literacy solutions that prepare students and adults for life’s most crucial challenges.

In Depth

Financial Literacy

What Parents Want from Financial Education and Who They Trust to Provide It

In Depth

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