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ABA: The American Bankers Association
Industry Insight

The Mass Affluent Opportunity: Why 2026 Is Your Year to Act

  • Brought to you by Franklin Madison Group LLC
  • Published June 24, 2026

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If you’re leading wealth management at a bank or credit union, you’ve likely noticed something striking. The best growth opportunity isn’t out in the market—it’s already banking with you.
The mass affl uent segment (households with $100,000 to $1 million in investable assets and incomes between $75,000 and $250,000) represents over
$42 trillion of U.S. wealth.

Yet many institutions continue to underserve this segment, leaving the door open for fi ntechs and digital platforms to capture relationships that should be theirs.

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Franklin Madison Group LLC

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