ABA Morning Consult Survey: Americans Trust Banks Most in the Fight Against Fraud

Americans Trust Banks Most in Fraud Fight

By a large margin over other industries, consumers trust banks most to protect them from fraud:

• 44% Banks
• 8% Government
• 6% Non-bank fintech providers
• 6% Health care providers
• 5% AI providers
• 2% Major retailers
• 1% Cryptocurrency companies

83% agree their bank takes proactive steps to protect them from fraud/scams

3 in 4 believe their bank does more than businesses in other industries to protect them from fraud/scams

1 in 2 received a fraud alert from their bank alerting them to suspicious activity

95% found their bank’s fraud alerts valuable

Large Majorities Support Policy Action to Combat Fraud

• 72% have seen ads and messages on social media from people and businesses that they believe are fraudulent and deceptive
• 79% would support federal legislation that requires social media companies to do more to identify and remove fake accounts and fraudulent ads from proliferating on their platforms
• 82% would support regulatory action that requires telecommunications providers to do more to authenticate the identity of a caller and prevent spoofed caller IDs
• 8 in 10 would support regulatory action that requires telecommunications providers to do more to stop illegally spoofed calls, rather than delivering the illegal calls to recipients or to another provider
• 3 in 4 support more funding for the FCC to bring more enforcement actions against telecommunications providers that allow fraudulent calls to be originated or transited through the provider’s network

Source: Morning Consult, on behalf of the American Bankers Association, conducted an online survey from October 9–12, 2026. The margin of error is plus or minus 1 percentage point, from a weighted national sample of 4,402 adults.