New Survey Shows Banks Are America’s Most Trusted Defense Against Fraud

AMERICANS TRUST BANKS MOST IN FRAUD FIGHT

• 9 in 10 agree their bank takes proactive steps to protect them from fraud/scams
• 3 in 4 believe their bank does more than businesses in other industries to protect them from fraud/scams
• 3 in 5 received a fraud alert from their bank alerting them to suspicious activity
• 96% found their bank’s fraud alerts valuable
• 60% are concerned with government regulations stopping all messages, including fraud alerts

By a large margin over other industries, consumers trust banks most to protect them from fraud:

• 45% Banks
• 9% Non-Bank fintech providers
• 7% Health care providers
• 7% Government
• 2% Cryptocurrency companies
• 2% Major retailers
• 1% Telecom companies (such as Verizon, T-Mobile and AT&T)

Large majorities support policy action to combat fraud

• 76% have seen ads and messages on social media from people and businesses that they believe are fraudulent and deceptive
• 78% would support federal legislation that requires social media companies to do more to identify and remove fake accounts and fraudulent ads from proliferating on their platforms
• 77% would support regulatory action that requires telecommunications providers to do more to authenticate the identity of a caller and prevent spoofed caller IDs

Source: Morning Consult, on behalf of the American Bankers Association, conducted an online survey from February 21-25, 2026. The margin of error is plus or minus 1 percentage point, from a weighted national sample of 4,456 adults.