Branch Equilibrium and the Grieving Pundits: Initial Evidence from the FDIC’s 2026 Summary of Deposits

Data from the FDIC's 2026 Summary of Deposits confirms the nation has reached branch equilibrium.

Bancography provides consulting services, software tools and marketing research to financial institutions to support their branch, product and brand positioning strategies. Bancography offers branch planning and network optimization services in addition to Bancography Plan, our market analysis and branch planning software tool. In support of our clients’ current operations, Bancography performs primary marketing research to measure market awareness, onboarding, satisfaction and attrition factors and also provides product and profitability assessments. To help institutions with positioning in the marketplace, our brand strategy service creates names, logos, identities and brand positions that distinctly reflect each institution's product and service proposition.

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Branch Equilibrium and the Grieving Pundits: Initial Evidence from the FDIC’s 2026 Summary of Deposits

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