America's Banks Deliver Jobs, Growth, Safety and Convenience
Across the nation, banks are fueling the economy...
2.1 million employees
$10.2 trillion in loans
Banks pay 10$ of all federal corporate income taxes
...and protecting their customers
$17 billion of fraud prevented annually
Americans like their bank and the innovative services offered
84% rate their bank as excellent, very good or good (2019)
86% say their bank's customer service is excellent, very good or good (2019)
85% say their bank's security and fraud prevention measures are excellent, very good or good (2019)
93% rate their bank's online and mobile app experience as excellent, very good or good (2018)
Consumers trust banks more than others to keep their personal information secure
Institutions are listed from the most to least trusted*
Banks and Financial Institutions
Health Insurance
Online Retailers Such as Amazon
Small Businesses
Federal Government
Retail Stores
Social Media Sites or Services Such as Facebook or Twitter
*Respondents rated trust on the following scale: "a lot," "some," "not much," "not at all," "don't know/no opinion." Total trust is measured as the combined value of "a lot" and "some".
Methodology: These polls were conducted by Morning Consults, on behalf of American Bankers Association, between March 15-17, 2019 among a national sample of 2,201 adults and between September 11-12, 2018 among a national sample of 2,201 adults. The interviews were conducted online and the data were weighted to approximate a target sample of adults based on age, educational attainment, gender, race, and region. Results from the full surveys both have a margin of error of +/2%.