Jump to Content
close
close
ABA: The American Bankers Association

Rivel, Inc.

Platinum Associate Member

Rivel
Rivel Rivel Banking Research uses a data-driven approach to give banks and credit unions a deeper understanding of their customer key-decision drivers. We conduct 280,000 interviews annually to clarify consumers’ experiences and pain points with financial institutions, measuring over 90 perception metrics. With the capability to target that information down to the zip code, Rivel helps financial institutions determine vulnerabilities and opportunities within their territories, empowering them with data that helps them better understand their customers’ needs and efficiently develop strategies for new business growth.

Become an Associate Member

If you're interested in recognition, access, and exposure to the banking industry, become an Associate Member of ABA.

Join ABA