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Prepaid & Gift Cards

Prepaid, gift, payroll and government benefit cards are convenient and popular financial tools that can extend the reach and benefits of banking services to those without traditional bank accounts.

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ABA generally believes that a prepaid card should be treated the same as cash unless the prepaid card mimics a traditional deposit account. Inappropriate regulation of prepaid cards can raise costs, limit flexibility, inhibit innovation or otherwise reduce their value to customers.

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ABA Prepaid

ABA Prepaid offers smart and simple payments options aimed at today’s rapidly evolving market for reloadable, targeted card solutions. All cards come with alerts, 24/7 customer service and other tools that support good financial management.

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Policy Analysis & Advocacy Efforts

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Prepaid & Gift Card Regulatory Proposals

Our Experts

Nessa Feddis

Nessa E. Feddis

SVP & Senior Counsel, Consumer Regulations and Compliance Solutions


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Edward Gross

Senior Director, Payments & Operations

Innovation & Finance

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Shelly Loftin

SVP, Retail Banking, Lending & Payments

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Dan Smith

SVP & Executive Director, Card Policy Council

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