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ABA: The American Bankers Association

#BanksNeverAskThat

Fight phishing scams year-round with this free, ready-made campaign from ABA. 

Every day, thousands of people fall victim to fraudulent calls, emails and texts from scammers pretending to be from their bank. We want to change that.

Since its initial launch in 2020, ABA has called on all banks across the country to register to participate in the #BanksNeverAskThat anti-phishing campaign—a bold plug-and-play campaign created to educate consumers about phishing scams and how to thwart them. Since its initial launch in 2020, nearly 2,500 banks from across the country have joined forces to make this campaign a huge success. 

Register Now See #BanksNeverAskThat in Action

Even if you’ve registered in the past, you have to register again to receive instant access to a toolkit full of ready-to-use assets including videos, GIFs, social posts, media resources, printables, Scam City the game and more. 

Registration is entirely FREE—to members and nonmembers alike—and can be co-branded, bank-branded or ABA-branded. Once registered, you’ll get access to the full kit of materials. The materials in the toolkit are evergreen and can be used any time of the year.

Phishing scams are a serious problem year-round, so we’ve designed the toolkit to help you kick-off your anti-phishing campaign at any time.
#BanksNeverAskThat

How It Works

Step 1: Sign Up

Register your bank's participation.

Step 2: Prepare

Once registered, you'll get access to download your free campaign materials.

Step 3: Launch

Kick off your campaign at any time of the year.

 

Sign In to Participate

Registration is restricted to bankers and state association members only. You do not have to be an ABA member to participate, but you must have an aba.com account to register. Don’t have an aba.com account yet? Create one using the “Register” button below.
  Create an ABA Account

 

Want to learn more? View the free informational webinar:

#BanksNeverAskThat – Everything You Need to Know
August 31, 2 pm ET

Make your participation a success, encourage other banks to join and get ready by viewing this free webinar. ABA experts, along with a banker who participated in last year’s campaign, discusses:

  • An overview of phishing scams, and why your bank should amplify the issue to customers
  • Campaign highlights, new content and results to date
  • The benefits of participating in #BanksNeverAskThat to your bank and customers
  • How to register your bank to participate, and when to take action
  • Best practices for deploying the ready-made assets on your social media platforms
Access the Webinar