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ABA: The American Bankers Association
Statement
  • For Immediate Release
  • October 20, 2026

ABA Welcomes Google Announcement of Expanded Efforts to Verify Financial Services Advertisers

  • By Paul Benda, Executive Vice President, Risk, Fraud & Cybersecurity
"We welcome today’s announcement from Google that it plans to expand its efforts to verify financial services advertisers on its U.S. platforms. This is an important step toward preventing bad actors from impersonating a bank and scamming Americans out of their hard-earned money. We have worked closely with Google to develop the protocols needed to verify legitimate bank advertisers, and we look forward to seeing the system in operation in the coming months. We will continue to encourage technology and social media companies to partner with America's banks to protect consumers from fraud and scams."

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About the American Bankers Association

The American Bankers Association is the voice of the nation’s $26.5 trillion banking industry, which is composed of small, regional and large banks that together employ over 2 million people, safeguard $20.7 trillion in deposits and extend $13.9 trillion in loans.

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