The Bank Policy Institute through its technology policy division known as “BITS,” the American Bankers Association (ABA), and the Securities Industry and Financial Markets Association (SIFMA) (collectively, the Associations) appreciate the opportunity to comment on the National Institute of Standards and Technology’s (NIST) preliminary draft of the Privacy Framework. The Privacy Framework is an important effort that will heighten awareness and help organizations of all sizes better protect sensitive data and improve privacy outcomes for consumers.