2023 Preferred Banking Methods

Download

How Americans Bank: Most-Used Banking Methods

Mobile app banking is most preferred

Mobile App - 48%
Online - 23%
Bank Branches - 9%
ATM - 8%
Telephone - 5%
Mail - 2%

Different Generations Bank Differently

Gen Z (1997-2012)

Mobile - 57%
Online - 11%
ATM - 10%
Telephone - 9%
Branches - 4%
Mail - 2%

Millennials (1981-1996)

Mobile - 60%
Online - 14%
ATM - 9%
Branches - 4%
Telephone - 4%
Mail - 3%

Gen X (1965-1980)

Mobile - 52%
Online - 17%
Branches - 9%
ATM - 9%
Telephone - 6%
Mail - 2%

Baby Boomers (1946-1964)

Mobile - 39%
Online - 31%
Branches - 16%
ATM - 5%
Telephone - 5%
Mail - 1%

Morning Consult, on behalf of American Bankers Association, conducted an online survey from Sept. 20-22, 2023. The margin of error is plus or minus 2 percentage points, from a weighted sample of 2,211 adults.

Read the Infographic TextHide the Infographic Text

Key Issues

Consumer Banking
Retail Banking