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How to Measure Return on Investment

Wednesday, August 8 • 2:00 - 3:00 p.m. ET

1.25 CFMP

Learn how to use the sales and financial data in your ROI Toolbox to measure return on investment to help with budgeting, setting expectations, and measuring the effectiveness of marketing activities. Get your questions answered.

Discussion Highlights:


  • Joann Marsili, CFMP, Senior Vice President, Marketing and Digital Sales Director, Fidelity Bank, (Advisory Board Member and Instructor for the ABA School of Bank Marketing)

 Continuing Education Credits


ABA Professional Certifications has approved this program for 1.25 CFMP continuing education credits for the live program and the recording.

CPE logoThis group-live event is eligible for 1.0 CPE credits for CPAs (Marketing). Recordings are not eligible for CPE credits. No prerequisites required.

American Bankers Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

Questions? Please contact Linda Shepard / Cari Hearn for more information.

 Pricing & Purchasing


Live Briefing or Recording
ABA Member • $210
Non-Member • $310

Live registration provides a connection for one room where unlimited listeners can be present, and streaming recording access FREE for 7 days.


  • Chief Marketing Officers
  • Marketing Managers
  • Marketing Directors
  • Marketing Analysts
  • Data Managers
  • Directors of Strategic Planning
  • Financial Analysts
  • Retail Sales
  • CFMPs and CPAs

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