This site uses cookies to improve your browsing experience, gather site analytics and activity, track shopping cart contents, and deliver relevant marketing information.
View our privacy policy and manage your settings here. By using our site you agree to these terms.

How to Measure Return on Investment

Aired: Wednesday, August 8

1.25 CFMP

Take the mystery out of calculating ROI. Learn the steps you need to take to demonstrate your team's financial contributions to your organization. Learn to effectively use ROI to set expectations, budget, and measure the effectiveness of your marketing activities. Get your questions answered.

Discussion Highlights:


  • Joann Marsili, CFMP, Senior Vice President, Marketing and Digital Sales Director, Fidelity Bank, (Advisory Board Member and Instructor for the ABA Bank Marketing School)

 Continuing Education Credits


ABA Professional Certifications has approved this program for 1.25 CFMP continuing education credits for the live program and the recording.

CPE logoRecordings are not eligible for CPE credits. 

American Bankers Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

Questions? Please contact Linda Shepard / Cari Hearn for more information.

 Pricing & Purchasing


Streaming Online Recording
Now Available

ABA Member • $210
Non-Member • $310



  • Chief Marketing Officers
  • Marketing Managers
  • Marketing Directors
  • Marketing Analysts
  • Data Managers
  • Directors of Strategic Planning
  • Financial Analysts
  • Retail Sales
  • CFMPs and CPAs

 Related Briefings


 About ABA Briefings