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ABA Trust Schools

Sept. 22-27, 2019 • Emory Conference Center Hotel, Atlanta, GA​

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Justify Attending ABA Trust Schools

You recognize the value of attending the ABA Trust Schools.  But, in order to attend, you'll need to secure approval from your organization.  Using this Justification Kit, you will find everything you need to present your business case, including a letter template that can be customized to suit your needs.

Justification Kit: General Tips

  • High Return on Investment: Outline how the time and money will help take your skills- and your bank's performance- to the next level.
  • Efficient & Cost-Effective: A comprehensive, intensive learning environment.  Attendance will be more cost-effective and time-efficient as compared to multiple seminars or webinars.
  • World-class Education: An unparalleled curriculum that is developed and delivered by the industry's top practitioners.
  • Programs Built to Suit Your Needs: Content is appropriate for institutions of all sizes.  Additionally, multiple programs provide an education to meet the needs of trust professionals at every stage of their career.

Next Steps

1. Customize the Justification Letter (below) to present as part of your formal request. 

2. Offer to prepare a short presentation for your colleagues to share what you will learn, maximizing your bank's ROI for your attendance.  Mention that course materials you will receive during the School can be shared with your colleagues, providing a valuable resource tool as your team looks to identify solutions for your clients.

3. Be ready with a plan that shows who will cover for you while you are attending the ABA Trust School.

4. Be sure to check out the registration page for applicable fees and discounts.  Multiple students registering from the same institution are eligible for a group discount for even greater savings. 

Sample Justification Letter

< Date > 

Dear < supervisor's name >,

I am requesting approval to attend the ABA (Foundational/Intermediate/Advanced) Trust School in Atlanta, the week of September 23, 2018.

Having researched trust education opportunities, the ABA Trust Schools provide the premier educational experience in our industry. By completing the School, I earn the ABA (Foundational/Intermediate/Advanced) Trust Certificate, and this puts me on the path to prepare to sit for the Certified Trust and Financial Advisor (CTFA) professional designation.

The instructors at the School are all top-tier practitioners in their specialty, and come from large, small and community banks, law firms, associations, private consultancies and Ivy League institutions. Each of the three schools includes account administration, fiduciary and trust activities, fiduciary la, tax, and estate planning and investment management. To ensure the content remains relevant and up to date, the faculty, in conjunction with the ABA in-house subject matter experts, asses the content each year.

This year, the ABA has made it possible to earn the three levels of Trust Certificates either by attending a School, or by studying content online. Attending the School provides a richer learning experience, as students learn from experiences as part of class conversation, plus have plenty of interaction with the faculty, both inside and outside of formal class settings. I understand that building a professional network of contacts in our industry is an invaluable part of the School experience.

I have included an outline of the costs below. Please let me know if there is additional information I can provide.

< The numbers in brackets below will need to be adjusted to reflect the current pricing. All registration fees are listed on the Trust School website. The travel costs vary as well and should be changed to reflect your costs.

Here is the breakdown of costs:

Roundtrip Airfare: <$xxxx>
Transportation: <$xxxx>
Hotel: <$xxxx>
Meals: <$xxxx>
School Fee: <$xxxx>
The total costs associated with attending this school are: <$xxxx>.

As you can tell, I am extremely enthusiastic about this opportunity and the benefits that both I and <insert bank name> will realize as a result of my attendance.  Thank you for your consideration.

Sincerely,
< your name here >

Questions?

You may contact the Trust Schools program manager, Sheryl Brannon, for more information.  In addition, we can put you in touch with an ABA Trust School Advisory Board member who can provide additional testimony to the value of ABA Trust education. ​