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ABA Bank Marketing School

April 23-30, 2019 • Emory Conference Center Hotel • Atlanta, GA

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Elevate your expertise. Advance your marketing career.

Are you a seasoned marketer new to banking, or a banker new to marketing looking for a greater understanding of marketing and branding as strategic issues? Put your bank in a position to succeed - not just today, but into the future.

Master the application of current marketing techniques to the specific needs of the financial industry – from crafting strategic plans that maximize all the channels in your toolbox to demonstrating marketing's effect on driving revenue during ALCO analysis. In addition to solidifying your skill set, you'll build a network of peers that you'll rely on for years to come.

Graduates also receive the Advanced Certificate in Bank Marketing, which, along with your increased experience, positions you toward earning the industry-leading Certified Financial Marketing Professional (CFMP) certification. If you already hold the CFMP, earn a minimum of 50 CFMP CE credits by attending the school.

 

​Program Questions? Please contact John Capotosto.

 

 What Attendees Say

 
"The ABA Bank Marketing School was the BEST personal and professional decision I've made. It deepened my knowledge of basic financial marketing, plus I met some lifelong friends along the way. Thanks ABA!"
 
- Marketing Content Specialist