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ABA Bank Marketing School

April 23-30, 2019 • Emory Conference Center Hotel • Atlanta, GA

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Faculty

Curriculum  |  Schedule  |  Sample Course Catalog

Your instructors are experienced bank marketing practitioners, presenting up-to-date content relevant to your bank’s needs.

Throughout the program, content is brought to life as you step into the shoes of the CMO at Edge Bank and Trust – a fictional bank with real-world challenges. Instructors relate course concepts to the Edge Bank situation, and you apply learning helping Edge Bank address significant business issues, and develop impactful marketing solutions.

SHON AGUERO
Executive Vice President of Retail and Small Business Banking
Landmark Bank

KRISTIN SUNDIN BRANDT, CFMP
President
Sundin Associates

KIMBERLY T. BARKER CONWAY
Administrative Vice President, Manager of Marketing Planning & Operations
M&T Bank

AMBER FARLEY
Executive Vice President, FMS Social
Financial Marketing Solutions

TOM HERSHBERGER
President and CEO
Cross Financial Group

LANCE E. KESSLER, CFMP
President
Lance Kessler & Associates

CHARLES LEFEVRE, CRCM
SVP/Chief Compliance Officer
Fidelity Bank

JEFFREY P. MARSICO
Executive Vice President
The Kafafian Group, Inc

JOANN MARSILI, CFMP
SVP & Marketing and Digital Sales Director
Fidelity Bank

LAURA POMERENE, CFMP
Senior Vice President & Marketing Director
First National Bank and Trust Company

THERESA WENDHAUSEN, CFMP
Vice President, Branding & Communications Manager
First National Bank and Trust

Program ​Questions? Please contact John Capotosto​ for more information.