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ABA Bank Marketing School

April 23-30, 2019 • Emory Conference Center Hotel • Atlanta, GA

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Curriculum

Schedule  |  Faculty  |  Sample Course Catalog

The ABA Bank Marketing School is for seasoned bank marketers ready for the next step in their career.

This bank-focused program will show you how to:

  • Develop a strategic marketing plan that produces a greater ROI
  • Leverage the role marketing plays in every aspect of your bank, from basic transactions to relationship building, and every step in between
  • Role-play in team-based activities, parallel to daily activities
  • Use practical application and up-to-date approaches to analyze and interpret your marketing results.
  • Become an invaluable leader in your bank, in your career and in your life.

 

 Develop Your STRATEGY

 

Branding
Customer Experience
Marketing Risk Management​

 

 Understand Your AUDIENCE

 

Digital
Social
Content Marketing​

 

 Demonstrate Your VALUE

 

​Marketing Leadership
Your Role in Bank Profitability
Marketing Compliance

 

 Know Your MARKET

 

Applying Market Intelligence
Effective Analytics and Search
Relationship Management​

 

 Calculate Your ROI

 

Strategic Marketing Planning
Establishing Marketing ROI
Manage What You Can Measure​

 

 Discover EDGE LEARNING

 

Apply Marketing Concepts to Edge Bank and Trust — A Fictional Bank with Real-world Challenges Where You Take On the CMO Role​

Program ​Questions? Please contact John Capotosto​ for more information.