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ABA Bank Marketing School

April 23-30, 2019 • Emory Conference Center Hotel • Atlanta, GA

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Schedule  |  Faculty  |  2019 Course Catalog

The ABA Bank Marketing School is for seasoned bank marketers ready for the next step in their career.

This bank-focused program will show you how to:

  • Develop a strategic marketing plan that produces a greater ROI
  • Leverage the role marketing plays in every aspect of your bank, from basic transactions to relationship building, and every step in between
  • Role-play in team-based activities, parallel to daily activities
  • Use practical application and up-to-date approaches to analyze and interpret your marketing results.
  • Become an invaluable leader in your bank, in your career and in your life.


 Develop Your STRATEGY


Customer Experience
Marketing Risk Management​


 Understand Your AUDIENCE


Content Marketing​


 Demonstrate Your VALUE


​Marketing Leadership
Your Role in Bank Profitability
Marketing Compliance


 Know Your MARKET


Applying Market Intelligence
Effective Analytics and Search
Relationship Management​


 Calculate Your ROI


Strategic Marketing Planning
Establishing Marketing ROI
Manage What You Can Measure​




Apply Marketing Concepts to Edge Bank and Trust — A Fictional Bank with Real-world Challenges Where You Take On the CMO Role​

Program ​Questions? Please contact John Capotosto​ for more information.